Simplero Blog

The business of transforming lives, and life as a conscious entrepreneur

Calvin Correli

What we all want...

I was watching some clips from last night's comedy shows on YouTube this morning, when I came across the story about Trump bringing out a fresh map of the electoral college win in the middle of a conversation with journalists about the Chinese president. That's when in dawned on me: The guy just wants to be loved!

And you know what? I can empathize with that. Isn't that true for all of us? At the end of the day, we just want to feel that sense of wholeness that comes from feeling safe and loved.

We may try to seek that feeling through relationship, business success, audience, sex, or winning the presidential election, but really, what we all want is to feel loved, to feel whole, complete.

But here's the thing: You can have that right now, because the only thing that can ever give you that feeling in a way that sticks, is yourself. That's it.

As the Donald is finding out, when it comes from the outside, it just doesn't stick. Sorry, mate. There's nothing you can do about that.

So I invite you to take inventory of your life right now and ask yourself, what are you currently doing to try and get that feeling of love and completeness through outside means? Is it your business? Your partner? Your kids? Your car? Through food, alcohol, or drugs?

Nothing wrong with this at all. We all do it. Without exception.

But it will continue to cause suffering until you realize the age-old truth that you are what you've been seeking all along.

I've got your back. Know that you truly are loved. We're all so beautiful, so innocent, once you take a closer look. 

Lots of love,

Did You Know You Could Do This?


Do you have commenting turned on, on your pages but only want it viewable by the class that is commenting and not future or past classes? We have a great solution for you to be able to use the same space for each class without the overlap of commenting. When you duplicate the content pages and place them in the same space, the content will be duplicated without any previous commenting made by users. You can make each set of  pages viewable only to the appropriate products, or auto-publish them to only the new class.

Read the full guide here.

New Features in Simplero

This week we've added a feature to all emails in Simplero, that will potentially have a great effect on your open rates: preheaders. A preheader is a line of text at the very top of your email, which means that it will show up in people's inboxes just below the subject line as the first line of text:


Preheaders are a great opportunity to give a brief summary of what your broadcast, autoresponder or automation email is about, or maybe just to peak people's curiosity. You can start using it in all your emails today by editing the preheader along with the subject line and the body of your emails like you're used to:


Calvin's Random Links from around the Interwebs

Here to help (funny).

This guy was sent to jail by a proprietary software algorithm (not funny).

The middle class in America is fading away (not funny at all).

Wikitribune could be the answer to the problem we have with news currently (hopeful). I believe in it. I'm a supporter.

That's it for this week. Enjoy!
–Team Simplero

Merete Stenner

Reusing space content for new classes

Many of you may have evergreen courses, where you can just send your participants through the same material again and again and are not worried by time sensitive content or have turned off commenting by users. Many times these pages are auto-publish and therefore the pages must be released through automation or auto responses.

But what if your content changes a bit for each class based on the time of year or topics? Maybe you allow commenting on your content, and don't want the next class to see the previous class's comments? Then I recommend using a new set of pages for each new class. In the upper right hand corner of the Content page for the space admin, you have the "Duplicate" button:

You can use that to duplicate a page and it's subpages, either to the current space or to another one of your spaces (that's handy if you have a FAQ or something similar you want to use in several spaces)

When you structure your content, so that each class has parent page of it's own, and then their modules as subpages, you only have to copy the parent page, and the subpages will come along. You can then edit the content of the pages to fit the current class. If you both have content pages and blog or forum pages, you will have to make a parent blog or forum page along with the parent content page, and copy those as well

Blog posts and forum comments are not copied, when copying the forum or blog pages, only the settings and content blocks if any are copied. The same goes for comments on content pages, they are not copied, so the new class will start out with a clean slate.

If you do a lot of classes, you might want to order the pages, so you have the most recent on top, you can use the reorder function for that, and just grab and drag the parent page to where you want it to be.

Your participants will always only see the specific pages they have been given access to, so don't worry if the space looks a bit overcrowded when you look at it, if you want to see it from their point of view, make a freebie purchase of the product, with an email not used for the previous classes, then you can log in as that user (use an incognito window to make sure you are not logged in to your usual account) and see the space as the participants does (remember to release the relevant modules to this participant as well)

If your class gets all of its material at once, you can use normal publish, and restrict access to the parent page to the specific product, instead of releasing with autopublish, there is a guide on restricting access in spaces here 

Have fun setting up your course.

Calvin Correli

What's Your Vision? thought_balloon

Just took a few days off in one of my favorite recreational spots, Calamigos Guest Ranch in Malibu. Or, as Nick calls it, the dude ranch. Fun fact: Ranch dressing was invented on a dude ranch. Uhm, I love ranch dressing.

It was a great reminder of how important it is to take some time away from the day-to-day to just chill. I literally hung out the entire day Monday by the pool. Got there for breakfast a little after 10, and didn't leave until almost 6pm when the sun had all but left. My body has the delicate color of a lobster at this point, but it was so good.

What was amazing was that, without really trying, I ended up "downloading" the entire blueprint for the next phase of my life, and the outline for my book. Big thanks go out to my wife Nomi for being my witness, and for my assistant Amelia for taking the hour and a half of recorded material and transcribing it (and being crazy excited about the vision).

I love how life just seems to work itself out magically when you stop trying to make things happen, and just allow.

What's your vision? If you haven't done so recently, maybe take some time to tune into that, to really sense what is true and alive for you in this moment, when you allow your ego to step aside and just listen for what wants to emerge.

People talk about surrendering to life, which is beautiful, but somehow implies that we're separate from life. How about we instead just allow the life that we are to take over and guide us.

Ego is really nothing but resistance to what is. It's the trying to control, be right about, and be in opposition to, reality. When we deeply allow everything to be exactly as it is, that opens up the door to a deeper space within.

From this place, what is your vision for yourself, your life, your business?

I'm curious. Please share.

Did You Know You Could Do This?

Did you know that you can set triggers for individual prices in a single product? If you want to offer different access or content for different price points, this is a great option for you. While you can always set up a multi tiered product system or maybe a single product with tiered pricing. However, if you want to have a single product with a single sales page so your audience can clearly see the multiple price points, this is a great option for you. You can set up each of your prices with trigger to give them access to a page, set them in an automation, send off an email from the email library, or any of the other things available via triggers.

The ability to set a trigger for each price point is also helpful if you want to be notified when someone buys at a certain price. You can use the trigger option to send you a notification email or text when someone buys at the price point. 

Triggers on prices help you automate your business so you check your products and purchases less, and have information delivered to your email or a quick text to your phone at the moment a purchase is made.  You won't need to worry about remember to add a client into a separate automation who purchased the VIP package, or to release the extra bonus page for the early bird buyers. Let Simplero work our magic while you continue to grow your business and producing your e-content! Interested in this idea? Read more here!

New Features in Simplero

Noticed anything special about the subject line of this email? That's right: by very popular demand, Simplero now supports emojis in both the subject line and the body of your emails! tadaballoon

You don't have to do anything special to use emojis – just insert them like you normally would, and Simplero takes care of it. Internally, you'll see them get converted into a special :symbol: format. But, when the email goes out, it'll have the emojis as you expect. If you want a simple way of finding the symbols instead of trying to find the actual emoji in your browser, there's a handy cheat sheet for it.

Random Links from around the Interwebs

WikiTribune sounds like the exact right answer to the problem with journalism we've had since the internet started ruling the world.

Uber CEO is playing with fire. Good reporting from the New York Times, re the above. And is selling your emails to the highest bidder (anonymized, but still).

Robert M. Pirsig, author of Zen and the Art of Motor Cycle Maintenance died. I read this book as a kid and loved it. Also, it was rejected 121 times before it was finally published. Today, it's a classic. Don't let rejection hold you back.

Lots of love,

Calvin Correli

Egalitarianism and Other Very Long Words

I spent a few days last week at the annual songwriter expo from ASCAP, one of two organizations tasked with collecting royalties for songwriters. It's a really awesome community of people, and it's one that reminds me in many ways of the community of programmers.

My favorite part of the ASCAP Expo is Thursday night's songwriter showcase. We heard Eric Bazillian tell the story of how he wrote "One of Us" to impress a Swedish girl (who he has now been married to for 20-odd years). Or Rob Hyman writing "Time after Time" with Cindy Lauper. Or Sarah Hudson writing "Dark Horse" with Max Martin, Dr. Luke, and Cirkut.

What I love about it is how down to earth it is. Of course, these writers are at the top of the heap. But there's no security, no mad crowds, no craziness. They're people of craft. It's a different game. Imagine Prince, Joan Osborne, Katy Perry, and Cindy Lauper were actually there? It would be mayhem. But we're not here for the celebrity. We're here for the love of the craft. That's what I love about this community, and it's what I love about the hacker community, and especially the open source community.

And it turns out great work comes of sharing with each other and learning from each other. It's not about competing, it's about creating the best work we know how to. That's always been what's driven me to do what I do, and it still is.

On the last day of the event, things changed a bit when Stevie Wonder showed up, and the whole egalitarian thing went out the window. I'm always amused when people go on a rant about how "people should love more" and that "people shouldn't hate based on race or sexual orientation or ideology", because if that's what you truly believe then obviously the first people you'd need to love are the very people that you think hate too much and don't love enough.

Personally, I'm much more in favor of dropping all of my "should"s. People should love or hate exactly to the extent that they do. That's their business. My business is to love as much as I can from wherever I am today. Until I can love everyone unconditionally, including the one I most vehemently disagree with, I have no business telling others how much they should or shouldn't love. Actually, even then I'll have no business telling anyone else how to live their lives.

At the end of the day, we're all equal. No matter how many hit songs you've written, no matter how good you are at playing the Harpejji, no matter how much money you've made or how much success you've had, we're all just bumbling our way through life, trying to figure out how this gift that we've been given called life works. In that, we are all equal.

Did You Know You Could Do This?

Discount Prices  and Coupon Codes are great feature of Simplero and making it easy and fun to sell your online content. Simplero "prices" make it easy to set up Early Bird Sales prices which end and are replaced by the main price or even a second tier sales price.  Once you set up the pricing, dates and replacement prices, you can walk away and let Simplero take care of it for you! You can learn more here about Discount Pricing.

Another wonderful feature of Simplero is how easy it is to make a coupon price.  You have a few choices when it comes to setting up a coupon.  You can create a coupon for a single product or a Global Coupon Code, which would the option to discount anything your Simplero account has for sale.  Utilizing the coupon code in a product gives you freedom to choose between a secret link, a personalize or auto-generated code or even a published coupon for your order form.  It even allows you to select how many times a coupon can be used!

The sky is the limit with Discount Prices and Coupon Codes.  With summer just around the corner, you may be putting your business on auto pilot.   Why not utilize some coupon codes and sell some courses that haven't been as busy as you may like. 
Watch the Prices vs. Coupon tutorial here and read more about Global Coupons here.

New Features in Simplero


Want to create a sense of urgency when selling your Simplero products? Or maybe you just don’t want your simplero sales page available for viewing open endedly but don’t want to delete the page from your account. Simplero has heard your desire and has answered the call with 2 new features! Landing page expiration and a countdown timer.

Now through the advanced settings when creating or editing a landing page you have the option to set a date for your page to expire, or to immediately expire a currently available landing page. With that comes the option to redirect your viewers. Sale for your product over? Then redirect the to an opt-in for an interest list when sales open again.

In the same advanced settings you will see the option to add a countdown timer to your page that will countdown to the time your page is set to expire. This is a great way to let possible buyers know how long they have to decide, reminding them that sales aren’t open forever and they should act now.

Check out our guide for step by step walk through.

Fresh Interviews

Join me in my interview with Gillian Rose Rodriguez on her show, Just Stay Curious! I share about my journey through building my business and how I began to explore working in conformance with pursuing my life purpose! (iTunes)

Random Links from around the Interwebs

Steve Jobs' resume. Done to show what you could do with the HomePage app back in the day. I love the part where he says he has a bit of that "vision thing". Talk about an understatement.

How to fool computer vision.

A guide to Italian pastries.

Have a fantastic week!

Lots of love,

Sherrie Williams

Meet Nicole and Katie Myofascial Release therapists

Tell me a little about your business…

Look inside. Love your Life is a business my partner and I created as a way to spread our knowledge of bodywork and the mind body connection to other people through the internet. We have created Self Care Classes online with Simplero teaching people what Myofascial Release is, What Self Care and Self Love is, How belief systems are connected to your body and how it operates, and how to release your own fascia to free yourself from pain, mental and physical!

What brought you to Simplero?

Kathryn Hocking's E-Course Launch Formula

How have you integrated Simplero into your business?

We use Simplero as the base of our online course, as well as for our auto email subscriptions, landing pages, ets.

How has Simplero benefited your Business?

Simplero is a really nice format. I feel like it has helped to have a seamless integration of email, landing pages, merchant processing, course format all in one place, it made the technical side of creating an online business a lot easier!

What's something you've learned in business you'd wish someone had told you when you were starting out?

Business is a marathon, not a race. It is strategic and requires a lot of work. I also never knew how very important my "why" was, but that's what kept me going those late nights and frustrating and scary days when you thought for sure this might be the day you just want to give up!

What's a fun fact about you that someone would never guess?

My business partner and I are both obsessed with the TV show Outlander.


Screenshot_41-normal.pngHi! Nice to meet you. We are two Myofascial Release therapists located outside of Boston, MA. Our own back pain and jaw pain is what brought us here. A few years back Nicole couldn't even bend over and Katie couldn't even bite into an apple (very sad for a New Englander). Then something ahhhhmazing happened. Nicole took a Myofascial Release seminar with John F. Barnes. Everything clicked. Finally, she could see the light at the end of the tunnel. She was hooked. Two years later she introduced Katie to Myofascial Release and a great friendship was forged! We've really learned so much along the way as we've healed our own pain with Myofascial Release. AND it has been amazing to have a friend to share it with. That's why we created this course. To share with you what we know works and create a community of people who are supportive and can cheer each other on. Yay!

Sherrie Williams

New Feature: Countdown timer and Expiring Landing Pages

Want to create a sense of urgency when selling your Simplero products? Or maybe you just don’t want your simplero sales page available for viewing open endedly but don’t want to delete the page from your account. Simplero has heard your desire and has answered the call with 2 new features! Landing page expiration and a countdown timer.


Now through the advanced settings when creating or editing a landing page you have the option to set a date for your page to expire, or to immediately expire a currently available landing page. With that comes the option to redirect your viewers. Sale for your product over? Then redirect the to an opt-in for an interest list when sales open again.


In the same advanced settings you will see the option to add a countdown timer to your page that will countdown to the time your page is set to expire. This is a great way to let possible buyers know how long they have to decide, reminding them that sales aren’t open forever and they should act now.

Check out our guide for step by step walk through.

Sherrie Williams

Meet Rachel Archelaus of Intuitive Art Academy

Tell me a little about your business…

The Intuitive Art Academy teaches people how to have a two way conversation with their Higher Selves. We assist our students in using their intuition to make better decisions so they can live a life of ease, expression, and wealth. We also certify people in the Archelaus method of Intuitive Art and have Certified Intuitive Artists in 8 countries.

What brought you to Simplero?

I was using 1Shoppingcart and found it to be bulky and counterintuitive. It also didn't have an easy to use affiliate program. I had a membership site set up with Optimize Press and was eager to get all of my needs met with one program. Simplero seemed so intuitive and ticked off all my boxes.

How have you integrated Simplero into your business?

Simplero houses my membership sites, affiliate program, email system, payments, and opt-in pages. I use it for upsells, book preorders, and event signups, too. I love how easy it is to use and create automations with. I also enjoy the feature of sending notifications when certain events occur so my assistant and I can mail out workbooks or welcome someone to the team with a phone call.

How has Simplero benefited your Business?

Simplero has benefited my business by helping me automate my emails, sales, and course drips. After switching to Simplero a year ago I've been on two three week vacations and my business continued to run seamlessly because of Simplero's features. I love seeing the amount of future installments right on the dashboard, too.

What's something you've learned in business you'd wish someone had told you when you were starting out?

My business has shape-shifted several times before it landed where it is now. I don't see enough people talking about pivoting and course correcting. More on those topics would have helped my confidence in the early days.

What's a fun fact about you that someone would never guess?

I was the third fastest girl in Connecticut when I was 11 (and I had purple hair then, too).


RachelArchelausHeadshot-small.jpegRachel Archelaus is an internationally known spiritual teacher, artist and business mentor. She is the founder of the Intuitive Art Academy which teaches people how to have a two way conversation with their Higher Selves in an easy, creative way. 
The Certified Intuitive Artist program helps healers, therapists, and coaches to create a lucrative & impactful business by using the Archelaus method of Intuitive Art with their clients. There are graduates in 8 countries. 
As the co-host of the Intuitive Art Show and Soulfullpreneur Radio, Rachel has interviewed leading spiritual creatives such as Sonia Choquette, Kyle Cease, Robert Scheinfeld, and Jim Self.
A prolific creative herself, she edited No Fresh Cut Flowers: An Afterlife Anthology, created Color Your Aura: an Aura & Chakra Coloring Book for Young Children and has hundreds of helpful articles and videos on her blog and at Tiny Buddha, Mind Body Green, Natural Awakenings, and more.
Having grown up seeing angels and talking with her spirit guides, Rachel has always known that there is more to this world than what meets the eye. She is a nature enthusiast and loves hiking, solo camping, and is excited to tour the country in Gertie, a ’91 Ford camper van.


Merete Stenner

Best practices to protect your material online

A common question from Simplero users is "How do I prevent customers from taking my content and sharing it elsewhere?" The very short answer is you can't, as long as something is put on the internet, even if it is on a closed site like Simplero, it can (with the right tools and mal intent) be downloaded and shared by those who have access to it. There is however a lot you can do to prevent this, and to make the damage less, if your content is shared anyways. 

In spaces, and when adding content like videos or audio directly to a product or list, there is a function to turn download of the material off. We generally don't recommend this, as it is a nuisance to your honest paying clients, and it is not foolproof anyways, since anything that can be played in the browser also can be downloaded one way or the other, even if we have removed the button to do so directly. Calvin did a great post on the subject a while back It can be found here make sure to read if you still want to disable downloads! Luckily there is much more effective ways of protecting your material without removing the handy ability for your customers, to store the content locally.

So, what can you do? There are 3 strategies, that I will recommend, they can be used independently, but work very well together.

The first strategy is to bond with your customers, tell them in a kind way, that the material is not to be shared, that you have poured a lot of effort and time into making it, and if you are to be able to continue to produce content like this, you need to sell your courses, not have others give them away. You can even put a link to a signup form for a great freebie related to the course in your space, so people can share that instead. Many people who share stuff actually do so, without thinking, because they think the material is great, not because they deliberately wants to steal it from you, with this strategy you can make them think before they share.

The other strategy is to make the material less attractive to share and to make it obvious where it came from if it's shared anyway. When uploading videos or pdf's always make sure to have your business name and logo, and maybe the name of the course on them, like you see in the picture of my video below. If you only have your info on a card at the beginning or end of the video, it's very easy to edit out, and even if it's not edited, people tend to forget what was on the intro frame. When you have clearly labeled your content, the person finding it online, if it should be shared, will know who to search for, to get more of your great teachings, and thus the sharing might end up working as an advertisement for your courses. I use OpenShot video editor for video editing, it's free, open source and runs on both Windows, Linux and Mac, Windows moviemaker should also be able to do the trick. 

The third strategy is to include value in your course, that is hard to share, like having a forum, where the participants can discuss and ask questions, have livesessions like webinars, zoom meetings or Facebook live session, where your participants can ask their questions live (access to these events are easier to protect), and make sure to mention the forum or the livesessions in your videos, audios or pdf's, so whoever might stumble on them if shared, will know they are missing out on stuff.

So to sum up:

  • Ask people to please not share, put emphasis on the material being the result of your hard work, that's usually a lot more effective than threatening them with lawsuits and such.
  • Clearly label your material with your brand, so people can trace it back to you should it be shared anyways
  • Make your courses more than just the premade content, give them livesessions or discussion groups, and make sure to mention those in your material.

Teaching online is a fabulous way to reach and help lots of people, don't let the fear of internet theft scare you off. 

Sherrie Williams

Meet Joy Duling of Member Magnetism

Tell me a little about your business…

My name is Joy Duling and my business is Member Magnetism. I help people launch, run and grow membership programs.

What brought you to Simplero?

I am always on the look-out for the right technology solutions to recommend when program participants ask what I prefer. I had seen enough mention of Simplero around social media groups to be intrigued and when I was literally able to design a membership site completely within hours, I was hooked.

How have you integrated Simplero into your business?

My first project using Simplero was my 21-Day Membership Growth challenge. I love the fact that I can have 21 Days of growth ideas set up to go out automatically. The emails look great and I was able to have a corresponding membership space to offer online extras. I'm currently in the process of transitioning all of my training courses over and within the next couple of months, my affiliate program will be offered via Simplero as well. One of the other hidden gems that I have discovered and absolutely love is the 'auto-subscribe' feature. This makes it really easy to do one-click satisfaction surveys and segmentation, allowing exactly the right follow-up to happen.

How has Simplero benefited your Business?

As someone who teaches member experience for a living, it is really important for me to use technology that reflects those values. So far, everything that I've used with Simplero has been glitch-free and works exactly the way I hoped. Additionally, I've been able to pull what I've been doing through several different systems (Ruzuku, Mailchimp, LeadDyno, Zapier, etc.) into Simplero which is going to save me time and be far more cost effective for me.

What's something you've learned in business you'd wish someone had told you when you were starting out?

The ups and downs of business are hard on a perfectionist. I wasted too much time in the beginning worrying about things being perfect before I'd release them. Inevitably, I'd have to make tweaks anyway. Over the years, I've learned to launch faster and make adjustments as I go along.

What's a fun fact about you that someone would never guess?

I sat on stage next to US President Ronald Reagan during my college graduation. I was President of my graduating class and he was returning as an alumnus to give the Commencement address. During the ceremony, he kept leaning over toward me to tell me little snippets of memories about his time at the college. It was truly a once-in-a-lifetime kind of experience that I will never forget.

unnamed-normal.jpgJoy Duling, Founder of, teaches membership-based organizations how to attract, engage and retain all the members they need for their programs to thrive.
She doesn't just talk the talk. In addition to her leadership role with and, Joy also serves as Executive Director for a nonprofit organization that consistently raises more than a million dollars annually solely in membership dues. She has facilitated countless strategic planning sessions for leaders, teams and boards to tackle and overcome tough challenges.
Calvin Correli

Jane asks: How do I know what to focus on first?

This is a great question. It's so easy to feel overwhelmed when you're doing something for the first time.

You've never done it before, so how would you know the process to follow?

How can you know in what order to do things?

We just see a big list of items in front of us, and we get overwhelmed.

Watch the video below for my answer:

The all-in-one solution for digital content and information sellers. 30-day free trial with no credit card required.