Simplero Blog

The business of transforming lives, and life as a conscious entrepreneur

Deanna Buoniconti

Split Testing Broadcasts and Retargeting Your Leads

Join us for Office Hours!

We are excited that so many of you have been joining us for Office Hours! If you are a new Simplero customers, Office Hours is face to face time with us, answering questions about your account, using Simplero in general or specifics. These office hours are free and they're designed to be heavy on the Q&A - we want to get you the answers you need to get into action with your Simplero account. We had another great Office Hours yesterday and hope you'll join us next weeks with your great questions!

Office Hours are Mondays at 10am PST / 1pm EST / 7pm CEST and you can sign up for the date you want to attend right here!

Did you know you could do this?

Targeting leads based off their interaction with you or Retargeting your leads is a great way to drum up sales from warm leads. In Simplero we have a great way to do this automatically via our global triggers function. We have two great options for how to do this with step by step instructions. Read more here

Don't forget to read up on Lead Scores and how to track your customer and see what they are up to!

New Features in Simplero

This week we've added probably one of the most requested features to Simplero: A/B split testing of subject lines in broadcasts. Starting this week, you can now choose an alternative subject line to send out to a subset of your recipients for testing for a time period before the email is sent to everyone, and Simplero will automatically pick the best subject line based on open and click rates:

Split testing

This is all you need to do, and Simplero takes care of the rest. Neat, right? Do note that split testing only makes sense if you have a significant number of recipients, as the results will otherwise be statistically insignificant and half the time tell you the wrong thing instead of the right. So, if you have less than a couple of thousand recipient, don't fret too much about split testing. To those of you who do have a larger number of recipients, split testing can be a very powerful tool in your toolbox. We can't wait to hear what results you guys get from this!

Make it a great week!
—The Simplero Team

Calvin Correli

What are you committed to?

I came across a quote from Gandhi this morning. 

God knows absolute truth. I'm a human, so I only know relative truth, and my understanding of truth changes day to day. My commitment must be to my truth, and not to consistency.

Who's with Gandhi?19985203_153684195195243_8522211753835102208_n-medium.jpg

The back story is that he's organized this big demonstration against England. And then a few days into it, he decides to call it off.

The people around him protest, saying lots of people have taken off from work and traveled far to join him.

And Gandhi responds with the above.

To me, this is the only way we can live. This idea that we have to be consistent at all cost makes no sense.

Hopefully we're open to change. Hopefully we get wiser and smarter through life. Circumstances change. What was true for you yesterday may not be true for you today.

This is all we can do. We cannot know absolute truth.

We must rely on the voice inside that tells us what's true for us today.

What are you committed to? Truth or consistency?   

pacific-medium.jpg

Calvin's Random Links from around the Interwebs 

The daughter of the guy that invented the McDonald's value meal. Fascinating!

Hackers breach dozens of voting machines brought to conference. I've been following this stuff for at least a decade. It's pretty obvious that the only way to make this stuff secure is to make it it open source, and make it always have a paper trail which can be verified manually. Otherwise it's just inviting fraud. So easy to hack. There'll always be holes, and this stuff is too important.

Winners of the 2017 National Geographic Travel Photographer of the Year Contest. Incredible photos! Via kottke.

With love,
–Calvin

Deanna Buoniconti

Custom Fields in Emails, WYSIWYG Editor on Sites and Sold Out Actions on Products!

Join us for Office Hours!

We are excited to bring this new offering to you, our Simplero customers. Office hours is face to face time with us, answering questions about your account, using Simplero in general or specifics. These office hours are free and they're designed to be heavy on the Q&A - we want to get you the answers you need to get into action with your Simplero account. We really enjoyed yesterday's Office Hours and hope you'll join us for the next one if there's anything at all we can help you with!

Office Hours are Mondays at 10am PST / 1pm EST / 7pm CEST and you can sign up for the date you want to attend right here!

Did you know you could do this?

We often get tickets asking why Email show as"Read" to you as an admin, but your user says they have not been "delivered".  The reason for this discrepancy is most likely the result of one of two things. 1) Your customer has virus/spam checking software loaded set up on their email which scans the email before delivering it to their inbox. This type of checking software will cause the email to be reported as read. 2) Your customer is using a program such as unroll.me which takes all their emails and filters them into a single email and stores them for them rather then delivering them to their inbox. Read more about what you can do if this is happening to you!

New Features in Simplero

This week once again sports a few exciting additions to Simplero. First off, personalizations in broadcasts, library mailings and autoresponders are no longer limited to the predefined choices. You can now also use your custom fields the same way as other personalizations. First off, you need to assign the fields you wanna include an interpolation key:

Interpolation keys for custom fields

The field can now be used in emails with {{field.<interpolation key>}}. In this case, {{field.phone_number}} will be replaced with the phone number of the contact, but you can do this for any of your custom fields. Pretty cool, right?

Secondly, comments on sites now sport a full WYSIWYG editor, including allowing your customers to upload photos just like on spaces:

WYSIWYG editor for comments on sites

Last but absolutely not least, you can now add a list for people to be opted in to or a URL to redirect to when a product is sold out. That way, you no longer need to just tell people "sorry, we're sold out", but can instead offer them an alternative action to take, keeping them on as hot leads.

Make it a great week!
—The Simplero Team

Calvin Correli

You're Not Separate

 

pictures-medium.jpgHello!

A lot of the pain and frustration that we human beings experience come from the idea that we're separate beings. That we're a something inside a bag of skin. I'm here, you're there, the table's there. The customers are there, the money are there. Things exist outside of myself.

I know that it seems so absolutely real, but when you stop to investigate it, to really look at it, you realize it's false. There cannot be a you without your surroundings. You're breathing air in and air out. You're always resting your weight on something. When you're walking, you cannot walk without constantly interacting the ground underneath you. If you weren't you'd just be flapping your legs around in the air.

To think that we're this separate thing existing in the world is laughable, and yet this is how most of us go around thinking about our lives, the world, and our role in it.

cauliflower-medium.jpgWe come out of this world. The world creates people, through other people. The world peoples. It's just what it does. We're the result of that. And we're intimately connected to everything. Everything supports you.

When you start thinking in this way, you can enter into the flow of life. You can let yourself be carried along on the river of life. It's a flow. You don't need to control it, to fight to maintain your position, to fight to survive. You can still have dreams and goals and plan, but you realize that at the end of the day, you're just being, just being used or being played by something.

water-play-medium.jpgThere's so much peace and so much joy in being in the world in this way. There's nothing to resist. There's no need to hold on to anything. There are no decisions to make. Decisions make themselves when the time is right, and they're always the right decisions. No exception.

The illusion that we have control, that we need to control things, to manipulate, to strategize, to get the upper hand, that's what causes the suffering.

So build your business from that place. Just be. Be fully a part of life, with no resistance.

And when resistance does come up, as it will, because, well, we're human, that, too is just a part of life, so you don't fight the resistance. You roll with that, too.

Calvin's Random Links from around the Interwebs

Q&A: Should I start my business in my local language and market, or go with international and English?

Q&A: How to translate a coaching program into an online course

Why Post-Election Messaging Documents Rarely Work.

With love,
–Calvin 

Deanna Buoniconti

Lead Score and Half Lives

Hey There!

We are so glad you are part of our Simplero community! We want you to know that we are really interested in what you want to learn more about when it comes to all things Simplero. So, please! Send Deanna an email at deanna@simplero.com with your questions and thoughts about what, why and how! We might just even feature your question in our next amazingly awesome newsletter (no pressure!)!

Join us for Office Hours!

We are excited to bring this new offering to you, our Simplero customers. Office hours is face to face time with us, answering questions about your account, using Simplero in general or specifics. These office hours are free and they're designed to be heavy on the Q&A - we want to get you the answers you need to get into action with your Simplero account. We really enjoyed yesterday's Office Hours and hope you'll join us for the next one if there's anything at all we can help you with!

Office Hours are Mondays at 10am PST / 1pm EST / 7pm CEST and you can sign up for the date you want to attend right here!

Did you know you could do this? contact-page-medium.png

Last week we shared about Lead Scores! Many of you were interested in how to used and add lead scores to a contact, so here is what you need to know to get started. Every contact in the system will start out with a lead score of zero. You will need to determine what product, links and so forth need to be triggers to give or take away to their score. You can adjust their starting lead score manually by editing their contact lead score number, or leave it as 0.  Each time a user buys a product, or clicks a link, their score will then increase or decrease based on your trigger previously set up.   This will help you keep a visual pulse on your contacts, who is clicking what links in marketing emails, if they are purchasing products and so forth.  The sky is the limit!

Make sure to check out the whole guide and watch the video on Lead Score here.

New Features in Simplero

We've been hard at work on a pretty exciting addition to your Simplero site, which we hope to be able to announce next week.

However, we do have one pretty exciting addition to the last couple of weeks' releases of lead score related functionality: you can now set your lead scores to decay over time. As lead scores are amazing for keeping track of how "hot" a lead is, it also follows naturally that over time, a lead will get "colder." To have this accurately be reflected in the lead score of your contacts, they have to slowly go down over time. This is now supported in Simplero, and completely automatic.

You define what's known as a "half-life", which is a number indicating how long it should take the lead score to halve. Then, each day, the lead score is reduced by the amount necessary to honor that half-life. Now, we know that not one size fits all, so the half-life is of course fully adjustable if you go to Settings > Account:

Adjusting the lead score half-life

If you don't want your lead score to go down over time, simply leave the value empty, and we won't touch your lead scores. We swear.

With this, lead scores are now a truly powerful tool in your Simplero toolbox. Got a cool use case for it? We'd love to hear about it!

Make it a great week!
—The Simplero Team

Calvin Correli

The creative process

Hello!

I love the creative process. I love not knowing how things are going to unfold, and just trusting in life to guide me and move me to the right place.

Our lease is up at the end of the year, and we don't know where we'll move next. We've thought of moving to California, most likely west of LA near Malibu, but we've also considered Williamsburg or not having a place for a while and driving around California or traveling the world. I don't know what we'll do, and it'll be exciting to see where it ends up.

I also want to create a hotel/resort in California, on the coast, up in the mountains, overlooking the ocean, where we'll have a pool, restaurant, event space, music recording studio, and which we'll use as the basis for creating software for the hospitality industry that's better and easier than anything out there. Maybe we get started on that, and we'll just live at that place? Nah, probably can't get that going in time. But it's an idea.

pacific-wheel-medium.jpgI love throwing ideas up in the air. Maybe they stick, maybe they don't. Maybe they're practical, maybe they're not. I'm not committed to anything, I'm just looking for the path that feels the most juicy, flowing, easy. It may require me to stretch and grow and experience fear, that's fine. But I don't believe in anything that feels like struggle. If we're struggling, something needs to change. Life's a game. Let's have fun with it.

That's what the creative process is like for me. I have a very clear vision, but I'm not attached to it, and I'm certainly not attached to any timing around it. It'll happen when it's time, or maybe it'll never happen, and that's okay, too.

kids-medium.jpgI encourage you to look at life the same way. All of life is creative. We're constantly creating every aspect of our lives, day by day, moment by moment. Have a vision, but don't be attached. Allow life to unfold in mysterious ways. The best experiences are always unplanned. They just happen.

Then, of course, we enjoy them so much we want to have them again, and that's when the trouble starts. We try to figure out how they happened, and manufacture them, but it never turns out quite as well. And then we just try harder.

Even worse, while we're having this magical, unplanned experience, we're busy worrying about when it'll end, and if we'll ever be able to make it happen again, that we're not really enjoying it in the moment.

port-medium.jpgThe biggest scam perpetrated in our society is the constant living for the future. Some day in the future, I'm going to be educated, have a job, be successful with my business, find a lover, have kids, make more money, retire, and on and on and on. We never actually enjoy the present. We're so busy preparing for a future, but once the future arrives, we're not even there, we're busy preparing for a new future.

Just let it all go. Be in the moment. Sure, you can do work that builds towards a future, just remember, if you're not enjoying it in the moment, you're betraying yourself. 

Calvin's Random Links from around the Interwebs

Why you should never eat food on planes. Apparently your digestion shuts down completely. That makes sense. I always feel both hungry and bloated when I come off an airplane, and I've eaten. I think I'll start practicing this right away. I'm flying to Copenhagen this Sunday.

It all fits together now. Dave Winer summarizes the Trump story. Don't know if it's true, but it sure makes a heck of a lot of sense.

Fontgate is fantastic: The font used to forge a document wasn't released until after the document was purportedly written. 

With love,
–Calvin 

Deanna Buoniconti

Lead Score Triggers, Conditional Triggers and Automations, and New Landing Page Templates

Hey there!

Do you often skim the first part of these emails? Or maybe you wonder if anyone would actually reply if you wrote us. Well, today is your lucky day! Did you know that we really want to know what you are interested in learning more about when it comes to all things Simplero? So, please! Send Deanna an email at deanna@simplero.com with your questions and thoughts about what, why and how! We might just even feature your question in our next amazingly awesome newsletter (no pressure!)!

Join us for Office Hours!

We've heard you want more face to face time with us and we've pulled together something really exciting for you! If you have questions about your account, using Simplero in general or specifics, come join us for our new open Office Hours. These office hours are free and they're designed to be heavy on the Q+A - we want to get you the answers you need to get into action with your Simplero account.

Office Hours are Mondays at 10am PST / 1pm EST and you can sign up for the date you want to attend right here!

Did you know you could do this?

Triggers-medium.jpgWe recently rolled out "conditional triggers". There are so many things you can do with conditional triggers to help automations work better for your business! You now have 4 options when setting your trigger: 1) Always run. 2) Only run when a contact has this tag. 3) Only run when the contact does not have this tag. or, 4) Only fire once per contact. 

Global triggers are also new! Your first two options are perform based on your customers lead score. A great way to utilize this is to have them maybe be added to a sales funnel automation when a lead score changes, allowing you to retarget leads who are loosing contact with you or to remain in contact with those that are hot leads. The third option is based on their viewing of an URL. One great way to use this is for a customer who maybe viewed your sales page but didn't order. You can have a tag added to every customer who orders, and then set up this global trigger so that this global triggers occurs when the sales page is viewed, but by using the conditional the trigger won't fire for anyone with the tag to show they have purchased. Make sure to read the whole guide here.

New Features in Simplero

In addition to the conditional triggers, there are a few other big additions to Simplero this week to be excited about. First off, as a natural extension to conditional triggers, you can also define a condition for an automation, which means that new flows will only be started if the condition is met. Just like for the triggers, the conditions are based on tags:

Conditions on Automations

In addition to this, as we're seeing more and more people adapt to using the new sites and build gorgeous looking websites for your content and product catalog, we've got a pretty big announcement for those of you looking to unify the look and feel of your brand across the board. The Simple theme which is used on all new sites, is now also available as a template for your landing pages:

The new Simple landing page template

The template is available on all accounts in three variants: a single column variant, and variants with the action box in a sidebar with text above or below the action box. As per usual, the templates are all responsive, so they work great on desktop as well as mobile. To start using the new template, simply change an existing landing page to use one of the variants of the Simple template, or pick a Simple template when creating a new landing page.

We can't wait to see what everyone do with these new, more modern templates!

Make it a great week!
—The Simplero Team

Calvin Correli

Cultivating your greatest capacity

Hello!

I'm reading a book from 1975 titled The Courage to Create, by Rollo May. One thing in particular stood out, namely this passage about physical courage:

When I was a child in a small Midwest town, boys were expected to fistfight. But our mothers represented a different viewpoint, so the boys often got licked at school, and then whipped for fighting when they came home. This is scarcely an effective way to build character. As a psychoanalyst, I heard time and again of men who had been sensitive as boys, and who could not learn to pound others into submission; consequently, they go through life with the conviction that they are cowards.

America is among the most violent of the so-called civilized nations; our homicide rate is three to ten times higher than that of the nations of Europe. An important cause of this is the influence of that frontier brutality of which we are the heirs.

We need a new kind of physical courage that will neither run rampant in violence nor require our assertion of egocentric power over other people. I propose a new form of courage of the body: the use of the body not for the development of musclemen, but for the cultivation of sensitivity. This will mean the development of the capacity to listen with the body. It will be, as Nietszche remarked, a learning to think with the body. It will be a valuing of the body as the means of empathy with others, as expression of the self as a thing of beauty and as a rich source of pleasure.

I'm so a fan of this way
of thinking. Cultivating the capacity to think with our bodies is sorely overlooked in our society. There's so much wisdom, beauty, and, yes, pleasure to be had in the body, when we learn to open up to it and listen. Instead we drown out the sensations with sugar, salt, fat, alcohol, weed, and by busying the mind.

I'm in California with my kids, visiting Disneyland, staying at a simple motel across the road. Yesterday, I decided to do my morning yoga practice outside the room, where people are walking by, and I started to notice that it was both scary and invigorating to do my yoga in public in that way. I noticed that my hips actually got more flexible and more engaged, and I noticed that there were feelings of guilt and shame inside my hips that came up when I did this. Feelings related to being seen, being creative, being expressive, being myself.

Then this morning, someone had parked their big-ass car with the nose so far over the sidewalk that there wasn't a lot of room for me there. I noticed how that triggered feelings in me related to all the people who had bullied me or pushed me around, insensitive to their surroundings and how their behavior affected me or other people around them. I felt the sadness, and I bathed myself, whoever parked that car, and everyone else I could think of who had harmed me with their insensitivity, in love. I could see how these people were only being that way, because they were hurting, because they'd been violated, and so they'd learned to shut down their feelings and contract into a smaller, frightened compartment within themselves that didn't allow for a full view.

It's fascinating how much healing, fun, and insight we can get out of such simple pleasures when we allow ourselves to be there with our body sensitivity.

Calvin's Random Links from around the Interwebs

Bruce Schneier has a few links on election security. The main point is, hacking to achieve victory for a particular candidate is hard, but if all you want to do is sow doubt about the legitimacy of whoever did win, that's a lot easier, and it can be very effective.

AI is going to make forgeries much easier. It'll be exciting to see how all this plays out. We can less and less trust what we see and hear.

2 factor authentication is better than nothing, but please don't rely on the lax security of the SMS system. Make sure you use (and allow your customers to use) an authenticator app.

Fresh Interviews

Check out my conversation with Simplero user and lover, Jane Jackson!  We had a great conversation about my growing up as a programmer, my passion for creating Simplero and our focus on great customer service. You can listen here. (iTunes)

With love,
–Calvin 

Deanna Buoniconti

Office Hours, Lead Scores and Actions Galore

Hey There!

Do you often skim the first part of these emails? Or maybe you wonder if anyone would actually reply if you wrote us. Well, today is your lucky day! Did you know that we really want to know what you are interested in learning more about when it comes to all things Simplero? So, please! Send Deanna an email at deanna@simplero.com with your questions and thoughts about what, why and how! We might just even feature your question in our next amazingly awesome newsletter (no pressure!)!

Exciting Simplero News!

We've heard you want more face to face time with us and we've pulled together something really exciting for you! If you have questions about your account, using Simplero in general or specifics, come join us for our new open Office Hours. These office hours are free and they're designed to be heavy on the Q+A - we want to get you the answers you need to get into action with your Simplero account.

Office Hours are Mondays at 1pm EST and you can sign up for the date you want to attend right here!

New Features in Simplero

It's once again been a pretty busy week over at the nerdy end of Simplero. First off, we've been working hard polishing off the last little rough edges on the new custom views, and we really appreciate everyone's feedback and input on it. We hope you've fallen as deeply in love with it as we have. Included in this is the addition of a bunch of actions to contacts, purchases, participants, and affiliates tables. All you have to do is to select some rows, and voila:

Among the possible actions you might have also noticed something new: the "Adjust lead score" option. This is a completely new feature in Simplero, which allows you to keep much better track of your potential customers based on a lead score. You can assign a trigger to almost any action to increment or decrement a contact's lead score, and thereby keep a running score of how likely you think they are to become paying customers, and segment and target based on that. Pretty neat, right? Expect a lot more possibilities to come from this in the future.

Make it a great week!
—The Simplero Team

Deanna Buoniconti

Expenses, French and Free Trials

Hello! 

This week we are excited to bring you the newsletter in two parts! This first part, with Simplero updates and tips on how you can use Simplero best for YOU, will be followed by Calvin's personal notes, and of course his random links and interviews on Friday.

We'd love to hear your thoughts on this split, and of course also what you are interested in learning more about when it comes to all things Simplero! So, send Deanna an email at deanna@simplero.com with your questions and thoughts!

Did You Know You Could Do This?

Did you know you can offer a free or discounted trial price? This a great way to gain new customers and grow your list!

Offering a free week or month, or even a $1 trial, is a great way to pique interest in your list, products or community and even get some traction on social media like Facebook. Summer can be a slow time for businesses, so why not try offering a discounted subscription to a membership group to keep interest growing even through the less exciting part of the year? Watch our tutorial here!

For those of you who already offer discounted trial prices, you may want to email your new customer when their trial prices will be coming to an ends. To avoid the "surprised" customer emails about a charge or refunds, consider setting up a notification email.  You can send out a reminder at your given time frame to remind them of the upcoming charge. Or, you can also send a notification email that their trail price is ending with an option to cancel. To figure out which one is best for you, read the tutorial here.

New Features in Simplero

In keeping with the theme of last week, it's been a pretty damn busy week at Simplero. First off, we've added a much requested feature to Simplero: expense tracking. Up until now, it's only been possible to see how much you've earned through Simplero, but not what your final profit is. You can now go to Expenses under Products in the left hand menu in the administrative interface for your Simplero account and start tracking your expenses to get a live updating Profit and Loss balance. Neat, right? Better still, you can attribute an expense to a product, so you can get an overview of what costs are general for your business, and what the costs are for a specific product:

Expenses

In less feature-esque news, French is now a fully supported language in Simplero.Thanks to the amazing work by Christelle Petry and Lyvia Débloque, Simplero is now fully translated into French for all the user facing parts, which we're super excited about. And we can't speak highly enough of everyone who helps out voluntarily in making sure Simplero is available in their language. Would you like to help out in translating Simplero to your local language? Don't hesitate to get in touch with us!

Last but absolutely not lead, the new custom views have now been rolled out to almost all parts of Simplero. In addition to this, we now have a guide about how to use the new custom views and what features they offer, in case you missed it last week.

Make it a great week!
—The Simplero Team

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