How To Create Informational Products That Sell [2023]

While the popularity of informational products has been on the rise for many years, the COVID-19 pandemic lit a fire under people considering a career change, looking for a better work-life balance, or wanting to start their own business.

Despite the abundance of information available instantly online for any given subject, forward-thinking entrepreneurs saw a demand for specialized knowledge packaged in a way that could guide customers to their end goal.

Informational products are in demand becau…

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Marketing for Coaches: How to Get Coaching Clients

The most prominent online coaches on the internet typically have the best marketing campaigns. In today's digital age, a strong marketing strategy will help you rise to the top and gain more coaching clients. As a coach, you might not know the first thing about marketing for coaches — that's not a problem.

This guide will give you seven strategies you can use to market your coaching business. We'll give you examples and actionable steps to create marketing campaigns and start gaining more coachin…

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Online Coaching: How to Start a Coaching Business

Online coaching has grown in popularity over the last several years as more individuals turn to the internet for professional development and personal improvement. If you're a coach, providing your services online may help you reach more people, work with clients from all over the globe, and give them more freedom to choose when and how they want to work with you.

But how do you get started in online coaching? We've put together this comprehensive guide to help you get started as an online coach …

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Cohort-Based Courses: How to Create Effective Online Courses


Creating the best cohort-based course involves a lot of forethought and attention. It might be easy to put together a course outline, but it’s much harder to make a successful one. If you’re looking to make money by selling online courses, you have come to the right place.

Our experts put together this guide, and we’ll teach you how to create effective online courses. We’ll be looking specifically at online cohort-based courses, and you’ll learn how to make one from scratch.

What Are Cohort-Ba…

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How do I balance between my business and my family?

Anette asks:

"I am afraid that I loose focus on my loving family, - but I am sad about not offering more of my skills to other people, because I know that I can help them a lot getting more meaning in their life."

Check out my answer here:

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Business as philanthropy

Most people have an understanding of business that it’s about profits, or perhaps shareholder value.

To me, that’s such a limited worldview to come from.

The only thing that matters, in the end, is love. It's the relationships we're able to build through life. Starting with the relationship with ourselves, and flowing outwards from there.

Nothing else truly matters.

If you don’t have integrity, you have nothing.

If you don’t have love, you have nothing.

There are people who will go make a …

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How to give feedback that increases the connection

I'll be honest, I've long struggled with giving effective, candid feedback to my team.

I value connection a lot, and I didn't know how to tell people that their performance wasn't where I needed it to be.

Instead, I'd try and adapt myself, which would build resentment.

And then at one point, I'd suddenly had enough, and I'd tell them.

But in order to do that, psychologically I would make them wrong, and I'd disconnect, which made the whole thing even more jarring and painful for both of us.

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What is success to you?

When you focus on the distance between where you are and where you want to go, you will inevitably get sad and depressed.⁠ ⁠

When you focus on how far you've come, you feel more confident and good about yourself.⁠ ⁠

Absolutely have a vision and a goal.⁠ ⁠

But you'll go crazy if you focus on that every single day and beat yourself up because you're not there.⁠ ⁠

Success is found in an optimal daily experience, not in reaching a goal post.⁠

Don't focus on far you have yet to go.

Be grateful …

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You have two options

You've tried beating yourself up for years and years and years⁠.

Where has that gotten you?⁠

How about trying something new?⁠

How about loving yourself for a change?

Maybe you're afraid that if you loved yourself you'd stop improving.⁠

That if you loved yourself, it’d be tantamount to staying the same forever.

That you’d never get to where you want to get to in life and in business.

That's not true.⁠

In fact, the exact opposite is true.⁠

Your self-hate, your self-criticism, your self-judgment…

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6 Steps to Engage with Your Audience (and Increase Sales!) with an Interactive Quiz

Guest Author:  Jessica Pereira

Look up “How to grow your online business,” and you’ll find hundreds of articles about social media marketing, growing an email list, and search engine optimization. 

These strategies work wonders, but they’re missing a key element—interactive quizzes. 

You might be thinking, How could a silly quiz grow my business?

What if I told you that a fair share of our clients have generated $50k+ in revenue from an online quiz? 

Yup! Entrepreneurs from across the board…

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