You can't afford NOT to invest in yourself!

Back in 2001 when I was working for a software company ArsDigita, my boss hired me a coach. I still remember just how mind-blowingly impactful it was to talk to her. She helped me see many ways that I was deluding myself. It was so powerful I swore that I’d never go without a coach ever again.

And yet, when I moved back to Denmark the next year and started my first “real” business, I looked around to find a coach, but they all seemed too expensive so I ended up doing nothing. 

In fact, I forgo…

Read more…

Gratitude is a choice

If you're not grateful for what you have now, don't expect to be grateful for what you'll have in the future. 

Gratitude is a choice. 

If you're constantly unhappy with things in your life, don't expect that the unhappiness to change when those things change.

Cuz that ain't how it works.

That part of you that's looking for reasons to be upset, unhappy, complaining, blaming, resisting what is, it's just going to find something else to complain about.

Because that's what it does.

So practice app…

Read more…

It's simple, really

Read more…

The most powerful force in the universe

The human creative life force is my North Star.

My mission is to unleash the creative human life force as much as I can.

A creative human life force is what makes products and services.

  • It creates art.
  • It solves problems.
  • It invents new technologies.
  • It makes food.
  • It builds houses.
  • It makes babies.
  • It makes us feel alive.

Creative human life force is what makes life worth living.

With eight billion people, there's an incredible amount of it available. Possibly the greatest energy…

Read more…

It's okay to suck at marketing

It's okay to suck at marketing.

How do I know?

Because I suck at marketing.

Here at Simplero, we do pretty much zero of what people would normally call marketing.

No paid ads. No content marketing to note. No organic social. Sure, we have an affiliate program, but no one's been in charge of it for years.

And yet, we've managed to create a $4M/year recurring revenue business.

Not too shabby.


By focusing on a great product and great customer service.

Word of mouth takes care of the r…

Read more…

Small actions matter way more than you think

It's easy to tell ourselves "arhh, this little thing doesn't matter."

I'll just cut a corner here.

One bite of dessert can't hurt.

One drink.

One commitment I don't hold.

But they do.

For several reasons.

One, because each little action adds up over time.

How do you eat an elephant? One bite at a time.

How do you lose 100 pounds? One-tenth of a pound at a time.

Two, because they train your mind.

Each time you honor your commitment to yourself, live your values, stick with the plan, on…

Read more…

When to trust your gut

Question: When should you trust your gut?

Answer: Every time.

Last week I spent some time working with Jay on my personal brand. We've been creating great content, but follower growth has been slow.

And then we had a breakthrough. We found a strategy to help us grow, acquiring real, relevant followers, through shoutouts. And since then, we've grown from 1700 to almost 9500 followers in just a week.

Retracing my steps, this happened because I said yes to several things in a row.

First, I sai…

Read more…

Why it's GREAT to find out you're wrong

This is something I've been thinking about a lot:

Get used to being wrong

Most of us HATE that feeling of being wrong.

Our ego hates it.

That sinking feeling in the gut.

But the more you learn to LOVE that feeling, the better.

You're ALWAYS wrong. In a million little ways.

The faster you identify where the faster you find the bug in your thinking, the better everything becomes.

Because your thoughts and beliefs dictate your perceptions, your actions, and your results.

So start loving being wrong.

What do you…

Read more…


There are always alternatives. There are always options.

I like to remind myself that I'm wrong in a million big and small ways, and the faster I identify and fix those false beliefs, the better my life gets.

This week has blown up some of my beliefs around the potential of my businesses, and what's possible in terms of sheer financial possibility.

The potential out there really is quite limitless.

It's up to you and what you want

... what you're willing to put in

... what you're willing t…

Read more…

Who do you need to become?

As you grow your business, you will have to grow as well.

If you're just starting out with your business, that person who has made their first $10k online is not the same person you are today.

As you grow, the person who has a $50k/year business is not the same person that just hit the $10k milestone.

And on and on it goes.

For every stage of growth, there are steps you have to take.

And then there's the person you have to become.

For me, I've always been a doer. An overachiever.

I'm lear…

Read more…