Simplero Blog

The business of transforming lives, and life as a conscious entrepreneur

Calvin Correli

The Universe Truly Wants to Serve You

Aloha Reader!

A few weeks back we celebrated Simplero's birthday with the first and only sale we've ever done. The purpose of the sale was to acquire new customers and test price sensitivity in the market, so the discount was only for new customers, which naturally had a few existing customers asking if they could be a part of it as well.

One such email stood out, however, and it was from Anette Straadt of Æblebørn fame ("Applekids"). She wrote and asked what about us 'old' customers? What about something to keep us happy?

I explained that the whole point was to grow the customer base so we can hire more people and serve everyone better, and I'd be happy to do what I could to make her happy. What does she need? Love? World peace? Inner peace?

To which she replied: "Oh I would love a handsome, loving, intelligent boyfriend. Can you help me out? ;)".

And that, I can. I've worked with Gay and Katie Hendricks for years, and I know this is a challenge they're up to. So I bought one of their courses for Anette, and this is what happened next:

Anette Straadt on 2017-06-27 at 15.05.mp4

I just love it so much when people manage to organize themselves in a way that they can allow what they truly want to show up for them.

Instead of going for a zero-sum game, Anette managed to ask in a way that allowed me to serve her even better than if she'd just gotten a discount. And there's nothing that we love more here at Simplero HQ than being of service to people.

Oh, and Anette also managed to build a thriving, purposeful, and easeful business while being a single mom to three small kids, so if you're currently using that excuse, definitely take a listen.

Watch and learn from Anette. I know I sure took notes.

The universe truly wants to serve you in every possible way. How can you arrange yourself in a way that allows for it to happen?

With love,

Calvin's Random Links from around the Interwebs

Code mode is for real (see features section below).

For $2 a day you can become a yuppie.

Amazon's new customer—about Amazon's possible purchase of Whole Foods Market. I'm fascinated by this way of looking at it. I think it's a very powerful way to structure a business

Did You Know You Could Do This?

We often get questions about customers who don't have access to a space and why.  Are they logging in with the correct Simplero ID? Have they been given access to the content? Check out this quick troubleshooting guide to help find out what issues your user is running into.

We also have a few new features: a "search" function and a new refund feature.

Do you need help when troubleshooting? We would love to hear specifics from you! Email Deanna at with your questions! 

New Features in Simplero

It's been a busy week in Simplero featureland, with not one but two different features landing this week.

The first is the addition of refund periods to products. Often when selling a product – especially when it's at a higher price – offering a limited time full refund policy is a great way to get people in the door. However, when you do, you might want to make sure that people can only watch your content on your site and not download it while they're in the refund period, and require that they waive their right to a refund if they do want to download the content. Or, you may even want to make it possible for customers to get their refund without having to contact you – an option that is especially great for reducing the support burden if you have a lot of customers. If you go to the Content section for any of your products you'll find the new Refund period section and you can get both of these features with just a few checkboxes:

Refund period settings

As a customer, you'll see the following options if both feature are enabled:

Refund period

... in other words: no need to duplicate pages and deal with complicated automations to let people trial your product. Neat, right?

The other new feature we've added this week is something you might have noticed in using the Simplero administrative interface: we've replaced some of the old tables views with completely new, much more powerful versions. While the table themselves might look very similar to what they used to, the new thing is that you can now filter the data in your account by a lot more dimensions, reorder by a lot more columns, and pick which columns you want to see and in which order. Oh, and better still, you can save your favorite configurations as what we call custom views, which will show up as tabs above the table. In other words: do you often need to see all purchases made at a specific price, sorted by how much of the price has been paid? You can now have a tab for that:

Custom views in action

Oh, and you might also have noticed that we've put quite a bit of effort into making them a lot faster. We're already really loving the custom views here on the team, and we hope you get just as much enjoyment out of them. So far, we've rolled out the new custom views for lists, products, purchases and spaces, but it'll soon be in use across the entire administrative interface.


Calvin Correli

Say hello to Val!

Please help me welcome the latest addition to the Simplero team, Val Geisler. She joins us to head up onboarding and marketing, something you should be able to feel shortly.

The story of how this came to be is instructional, so allow me to share.

As you may know, we've been searching for someone to do this for us for a while, unsuccessfully. We've had a few hires, but they didn't quite work out. I had a feeling that the right person would be someone who was already part of the community, who knew us, knew the business, knew the product. I was waiting for that person to show up. While waiting, we were still searching through the usual channels, but it wasn't really yielding anything.

I was thinking about Val, because she was a customer back in the day, and we even talked about hiring her to do customer support a few years back, but for whatever reason we never pulled the trigger on it. And then one day, I saw her writing emails for ConvertKit, and they were really good, and so I was kinda bummed that I'd let that one slip.

Fast-forward to a little over a month ago, and I get an email from Val, promoting one of her own offerings, and I loved both the concept and the writing so much that I just wrote her back to tell her that.

That one reply lead to a longer conversation that eventually led to the time being right for Val to join us in this position, and it's just been super beautiful since then. Her energy and her skills fit perfectly on the team, and we're all very excited. You can expect to hear a lot more from her in the coming months.

I love it when things just end up working themselves out more beautifully and elegantly than one could ever have planned or imagined. It's so beautiful to see that struggle and frustration is never required. When we're open and willing and act on our impulses, solutions materialize out of thin air.

So go out and allow things to happen for yourself in the same way, and share the story.

I'll soon share a story from one of our customers that has a similar theme, though about something very different, and it's so good! I'll be doing an interview, and I'm really looking forward to hearing all the juicy details of this one. Stay tuned!

With love,

Calvin's Random Links from around the Interwebs

Photos of New York City when it was covered in farmland. Fascinating!

The Irish Exit. Makes sense. Hat tip to Nick Gray.

Spooky action at a distance of 745 miles.

Did You Know You Could Do This?

Automations can automate a lot of things for you in your business and give you more flexibility than an auto response in a list. 

Here are our top 5 tips about Automations:

  1. It is easy to use Automations for Marketing Sales Funnels
  2. Make sure to have a trigger to stop or pause the automation if a user unsubscribes from an email list or cancels a product.
  3. Did you know you can now have your users re-enter an automation flow?
  4. Automations give you flexibility and more custom options than auto responses.  You can send emails every Monday,  ever 5th day of the month or even at a set time for the users time zone! As well as mixing emails, text messages, wait steps and other action items like space access.
  5. If you think an automation sounds like a great idea for your needs, don't hesitate to convert your auto responses over with just a click of a button!

What are you interested in learning more about? We would love to hear from you! Email Deanna at with your questions! 

New Features in Simplero

Until now, it's only been able to send auto-responses once – and that was it. But, what if you wanted to use the same set of auto-responses a year later with some potential overlap in the recipients, or on a month-long product every time someone purchases the product? Not possible – at least not without converting everything to an automation.

To make everyone's lives a bit easier, this week we've added the ability to reset auto-responses for a recipient. You can either do this with a trigger – for example when someone subscribes to a list or activates a product – or perform it as a one-time action on a segment by picking either Reset auto-responses for a list subscriber or Reset auto-responses for a product participant. We know it's a small thing, but we hope it'll make everything a little simpler when working with simple auto-responder series.

In addition to this, we've also made a few updates to the newly introduced order bumps so customers can now see the full costs involved in adding an order bump to their order.

Make it a great week!
—The Simplero Team

Calvin Correli

Nothing to do


Here's a Wednesday morning or afternoon truth for you: There really is nothinbeach-night-medium.jpgg for you to do.

Everything you dream of, everything you wish to create, or to experience, is right there for your taking.

I'm not saying sit on the couch all day. I'm just saying, do what you feel called to do in the moment. Act from a place of inspiration. Do what you feel the impulse and the energy to do in the moment. And don't worry about anything else. Don't worry about all of the things you have to do or get done at some point in the future.

I've seen it over and over again. The moment I sink into an even deeper state of agreeing with the present moment, the thing I was struggling with sorts itself out. Whatever old hurt, stuck emotion, or false belief was blocking it bubbles to the surface and is carried by the wind out to sea, never to return.

stairs-medium.jpgEvery solution to every single problem I've struggled with has been easy. Effortless even. Joyful.

It's all about getting ourselves untangled enough and present enough for that to happen. That's the real work.

Forget about achieving, solving, accomplishing, getting things done.

Focus on being fully here, allowing everything, resisting nothing.

Your job is simply to observe and enjoy the ride.
What will I do next? Where will I move when my lease is up? Will I hike to Corniglia today? Will I code a new feature or write a book or a song?

I don't know. I'm as curious as anyone.

It's an exciting place to be.

Try it! :)


Calvin's Random Links from around the Interwebs

snack-medium.jpgLenin is back on a rooftop near my place in New York. Looking forward to seeing him when I get back. He's been missed :)

Decades. True. Weird. Funny.

I'm back in Vernazza, in the Cinque Terre in Italy. Last time I was here was about ten years ago, and I didn't realize that the place was ravaged by a massive flood back in 2011. Here's a few videos. Insane!

Did You Know You Could Do This?

We often get questions about how to start people mid automation.  You might be moving your list and you have users still in the middle of a flow on another site? Or you just want someone to start from a specific spot in your automation for a special program you are running.  Lucky for you, we have a few work arounds that should be useful for any situation.

If no one else is going to join your automation in the next 5-10 minutes, there is a quick manual solution for adding one or a few people on the fly. Add an action step to  "skip to step" (and choose the step you want them to start at), and move this step to the top of the automation. Quickly go to the participant screen and manually start them in an automation.   You will need to delete this "Skip to" stop directly after converting the users.

If you need a more permanent solution to add people into a slightly shorter automation,  you can also duplicate the automation. Remove any steps in the new copy that you don't want them to experience.   You can manually add people to this new automation if you need to. But you can also use the newly edited automation if you have a revised product that would use this flow. You can add a trigger to a price to start the new automation as well.

You can duplicate the original automation as many times as you need to, deleting or re-arranging steps as desired for your needs.

Read more about Starting Mid Automation in our Guide!

What are you interested in learning more about? We would love to hear from you! Email Deanna at with your questions!

New Features in Simplero

This week we have some pretty big news for those of you who rely heavily on Zapier for moving data from other services into Simplero. Until now, when creating or updating a contact in Simplero through Zapier you've been limited to only the contact's email address, name and an internal note. Now you can also add or update data in all your custom fields such as your custom text inputs, drop downs and everything else you might desire:


The ability to insert data into custom fields is available in all Zapier integrations – all you have to do is edit your existing "Create or Update Contact" actions or create a new one, and you'll see the available options for your account. If not, hit the handy "Refresh Fields" button at the bottom of the "Set Up Template" step and you should be all set. We really look forward to seeing what creative solutions you all build with this new, more powerful integration!

Make it a great week!
—The Simplero Team


Calvin Correli

Do You Know What You're Talking About?

When someone criticizes you, you have two choices: You can either defend yourself, argue for why they're wrong and you're right. Or you can see if you can find someplace in you where they're right.

I'm certainly familiar with the first choice. My fear was always that if I agree with you, then I must take whatever action you think I should take, or whatever action would be the "correct" response to agreeing. Like if someone says "I think this feature in Simplero is wrong". If I agree, will I now have to change it right now? That could take a long time and cost a lot of money and upset a lot of other customers who are used to it the way it is.

The phrase I like to use now is "you could be right". Even if it's something where I'm pretty sure I'm not off track. But I don't just use it as something to say. I take the time to check in. Can I find a place, any place, within where I genuinely and honestly can see that they could be right? Then I answer from that place.

A talked to someone recently who said she was afraid that people would judge her and say she didn't know what she was talking about.

But isn't it true that, at some level, none of us know what the hell we're talking about? I certainly know it's true for me. At one level, I totally know what I'm talking about. At another level, I know that I can never truly know anything with absolute certainty. And it's certainly the case that I've been wrong many many many times in my life, where I thought I was very certain.

That's my process. I find that place where I genuinely agree with them. And then I can honestly say "you're right, I don't know what I'm talking about some of the time".

And guess what? The criticism no longer hurts. I'm no longer afraid of being judged. I can put myself out there honestly and genuinely without fear of criticism or judgment.

"I don't know what I'm talking about? I can find that. Thanks for pointing it out."

Doesn't mean you have to change a thing. That will always be up to you. You're the authority in your life.

From now on, you'll know you can always look forward to being criticized. Never again will you have to be afraid of anyone's judgment.

There's a lot of freedom in that.

And now for ...

Calvin's Random Links from around the Interwebs

Alan Watt's version of the Chinese farmer story. I too enjoy telling my version of this story.

No, your phone didn't ring, yet you still got a voicemail. What scammers won't do. Of course, this has been a darling strategy of the scammy side of the internet marketing world for years, but the NY Times just learned about it now. I'm curious what the technology behind it is, but the article doesn't say. Still, I hope it gets outlawed.

Marissa Mayer's $900/week Yahoo paycheck dissected. Not a bad payday.

Calvin's Freshest Interviews

Listen to my career journey and all about the Simplero story in my interview with Jane Jackson on Your Career Podcast (iTunes link).

Lots of love,

Did You Know You Could Do This?

When people first sign up to your newsletter, you might want to exclude them from your normal mailings, while they go through a warm up sequence in autoresponses or an automation. Easy way to exclude new contacts from the mailings is to set a trigger on the first autoresponse (or as the first step of the automation) to give people a tag, then on the autoresponse (or the relevant place in the automation), after which you want them to get the normal mailings, you set a trigger to remove that tag. Then when sending broadcasts to your list, you just exclude that tag under recipients and the newcomers will be excluded until the right time. You'll finde a guide with all the details here

— Merete


What are you interested in learning more about?  We would love to hear from you! Email Deanna at with your questions!

Make it a great week!
—The Simplero Team

Calvin Correli

From Perfectionism and Self-Doubt to Clarity and Ease

I had the joy of speaking with Simplero customer Raluca Mirza earlier today. She'd written me an email talking about overwhelm and perfectionism, and she graciously volunteered to hop on a video call with me to look into this, and to share the result with you.

I'm so grateful that she said yes. I know it can be frightening, but the reality is that there are no unique challenges. We all face some variation of the same thoughts and issues.

Watch and learn. I'm sure you'll find that you can relate quite a bit.

Calvin Correli

Is your business and your family conflicting? + Order Bumps

Anette asks:

"I am afraid that I loose focus on my loving family, - but I am sad about not offering more of my skills to other people, because I know that I can help them a lot getting more meaning in their life."

Check out my answer here:


Lots of love,

Did You Know You Could Do This?

Our Basic Plan and higher, offer a great feature called Automations.  Automations can help you automate giving and revoking access to spaces and pages, trigger emails or text notifications, and even adding people to another product or list.

Automations are also great for creating your own sales funnel. You can check out this guide to walk you through using an initial automation and how to break it into 2 different groups and moving them through your sales process.

We also recently activated the ability to let users reenter an automation.  Do you have a quiz, PDF download or other giveaway and want the users to be able to re enter the automation flow? You asked, and we made it happen!  Read this guide on how you can make sure your settings will allow for this.

If you are ready to step up your Simplero game and try out Marketing Sale Funnel and more, be sure to check out our other videos and autmation help here.

What are you interested in learning more about?  We would love to hear from you! Email Deanna at with your questions!

New Features in Simplero: Order Bumps

Simplero has for a long time supported the ability to present a customer with one or more offers after they've made a purchase, which makes it easy to upsell people on additional products and services. Today, we've added a new way for you to upsell your customers: order bumps. Order bumps are upsell offers presented as a simple checkbox on the order form rather than after the purchase, which makes it super easy for people to purchase multiple of your products in one go:

An order bump in action

Order bumps are a very transparent way of offering additional services or products on top of another product, and we can't wait to see what you guys do with it.

To add order bumps to your order forms, simply go to a product in the administrative interface for your Simplero account and click the Upselling submenu item and you're off to the races!

This feature is available for everyone on the Basic plan or above.

Calvin's Random Links from around the Interwebs

Two different approaches to the perfect burger: Gordon Ramsay vs J. Kenji Lopez-Alt. I'm with J.

Stunning new photography from Jupiter.

And while we're at it, these drone photos are stunning as well.

That's it for this week. Enjoy!

–Team Simplero

Calvin Correli

How do I balance between my business and my family?

Anette asks:

"I am afraid that I loose focus on my loving family, - but I am sad about not offering more of my skills to other people, because I know that I can help them a lot getting more meaning in their life."

Check out my answer here:

Calvin Correli

Would it be okay if it's easy?

Every single time I've struggled with something, when I finally found the key that unlocked the solution, it turned out to be easy.

If you've got the wrong key, or you're trying the wrong door, or you're turning the key the wrong way, or sticking it in the wrong hole, it's going to be a STRUGGLE. You push and push, turn and turn, fiddle and moan and hurt yourself and get all wound up, but the door simply won't open.

That's when it's time to pause, take a deep breath, and say: "I choose easy world, where everything is easy".

There's always an easy solution. Anyone who says otherwise just haven't figured it out for themselves yet.

It may not look anything like you expected. It might not take you exactly where you had in mind. But it's there, and it's better and more elegant than anything you could've thought up.

And the funny thing is, once you see it, you realize the solution's actually been tapping you gently on the shoulder for quite a while now. You've just been too stubborn to see it.

The other day someone asked me for a discount, to "keep her happy". I wrote that I very much wanted to see her happy, and what would she really need to be happy? Love? Inner peace? World peace? She responded that a loving and handsome boyfriend would do. So of course I gave her a course by my mentors Gay and Katie Hendricks, and as far as I've heard it was exactly what she needed.

I love how beautifully things can work out sometimes. Getting this course is worth way more than whatever discount I might have given her. By asking for what she actually wanted, rather than what she thought she wanted at first, it worked out perfectly for everyone.

Another example: A couple of weeks ago in this very newsletter, I asked you about your vision, and only a few people responded, one of them Megan Meyers. Hint: Replying to email newsletters is a great way to create connection.

Megan's reply intrigued me so much I had to ask her for an interview. She obliged, but asked that it not be called an interview, but simply a conversation that we just happened to record, and if the results seemed valuable, we'd share it. It was, and so here we are.

Megan has really mastered how to create easy and flow and success in her life without even a hint of struggle. This, my friends, is how it's supposed to be. If you would like a dollop of that in your own life, then listen in. Make sure you pay particular attention to the energy behind her words. Words are great, but it's the energy behind it that allows for a much deeper learning. Listening, while asking yourself: "How is Megan organizing herself to make things come to her so effortlessly?"

Here's the interview:


This is my invitation to you. Hit reply and tell me what is it that you really want? What would truly make you happy? Time and money are always excuses, so let's skip them and get to the real meat here.

Tell me, and let's see what we can co-create next.

Lots of Love,

Some Very Special Events in Denmark

I've always been one to swim upstream. When I got into information marketing, I immediately found out who everyone else was learning from, and sought them out. Same thing when I took a coach education a few years before that. I found out who my teachers on the coach education used as their coach, and sought him out.

His name was Bodhi Jeffreys, and I ended up working with him for several years. He was the one that broke me in, so to speak, and it's been absolutely life changing. He lives in Encinitas, California, but right now he's in Denmark, so if you're in that part of the world, now's your chance to see him in person, either one-on-one or in a group setting ... or even in a concert. Like me, he's a lover and creator of music.

Check out his events and see which are right for you

Did You Know You Could Do This?

When transferring your lists from another system to Simplero, there are a few things to keep in mind to make the transitioning as smooth as possible.

First of all, it is best to start setting up your autoresponses in Simplero first before you import your old contacts, especially if you don't want the old contacts to receive the welcome sequence again. If you have your welcome mail sequence in an automation, then it's best to import the contacts before adding the automation trigger to Content for the list.

When you import the list, you may want to check what kind of information you have in the CSV file exported from your old program. Any information that you want to import to Simplero, you will have the option to select at the start of your import process.  Each column in the CSV file will give you the option, whether it should be imported or discarded, and what it should be imported.

It can be handy to remember to import the original subscription date, or tags you want applied to the contacts. When you have chosen which columns to import and which to discard, you get to choose how to handle Confirmation and Auto Responses. This is a very important step that you don't want to miss.

If the "Skip Confirmation" box is left unchecked, those being imported, will receive an automatic email with the confirmation email process at the start of the import.  
If you don't want them to receive either welcome email (Auto response set to go out 0 days after sign up) or  later Auto responses (anything after the first welcome email) you will want to mark those choices, otherwise they will be started in the Auto response series as they are imported (regardless of potential imported subscription date).

These are important pointers to keep in mind while importing your lists!  For more information on List and specific questions, check out our Guide Here!

New Features in Simplero

This week we've made a few updates and tweaks to the new Simplero sites. First of all, you can now add links to the images in the Features section, which means that you can now easily use the Features section to link to subpages explaining things in more details.

In addition, we've added a new section type for pages on the new Simplero sites: the Sharing section. A Sharing section allows people to easily share the page where it's inserted on all of the most popular social services:


Calvin's Random Links from around the Interwebs

Elon Musk has launched The Boring Company, and written a brilliant FAQ. I love it when companies speak in plain English. Things that make sense will make sense when explained clearly. If they sound obtuse, they probably are.

Let them paste passwords. I'm in the market for a new bank, and neither Chase and TD Bank seem to understand even the most basic things about computer security. You'd think big banks would have the budget, the capability, and the self-interest to actually understand security. Turns out they don't.

This is how we know the earth isn't flat.

We hope you have a great week!
—The Simplero Team

Calvin Correli

Customer Interview: Megan Meyers of Princess Ballerinas

A few weeks ago I sent out a newsletter where I asked you about your vision, and Megan replied. Her reply intrigued me so much, I had to ask her for an interview. She obliged, but asked that it not be an interview, but rather a conversation that we just happened to record, and share if the result turned out to be useful. That sounded great to me.

Megan has really mastered how to create easy and flow and success in her business without even a hint of struggle. This, my friends, is how it's supposed to be. If you would like a dollop of that in your own life, then listen in, and make sure you pay particular attention to the energy she's emanating. I find those to be even more important than the beautiful words she's speaking.



Calvin Correli

Occupying space

First off, thank you all for an incredible birthday celebration last week. We had a blast at the live webinar, and all throughout the week received so much outpouring of support and gratitude, it was hard to no blush. Thank you.

Something that's on my mind this week is fully occupying space. It's a weird phenomenon, but I can very much feel it. Let me explain.

The idea comes from Gay Hendricks' book The Big Leap, which I've just finished reading for probably the fourth time. In the second half of that book, he talks about his concept of Einstein Time. The idea is that our understanding of time is still stuck in the model of Newtonian physics, even though Einstein taught us that that model is essentially not correct.

In fact, that's the case with a lot of our thinking. The idea that there are separate objects that collide like billiard balls is just so persuasive, because it's what everything looks like at the surface when you don't look too carefully. And it's entirely practically applicable in many real-life situations, such as when you play billiards. In terms of time, that means that there's only a finite amount of time, and we get to slice it up into little chunks and choose what to do with it. Time is outside of us, and it's us against time, a race against the clock.

The realization behind Einstein time is that we are the source of time. Time is not out there, it's in here. We can create as much of it as we want to. How so? Because time and space are related. Specifically, when we fully occupy space, time expands to contain everything it needs to.

When you're doing something you don't want to do, or you're experiencing pain, you try to shrink away from the experience, withdrawing your awareness away from your edge and into your center, and it feels like time is going very very slowly. When you're doing something you love, you let your awareness expand to take up all of your body and try to take in as much as possible of the present moment. Time disappears. It flies by, and we don't think of it, because we're just present, right here.

As I understand it, the point is that when you let your awareness expand toward your periphery, time flows, and you find yourself having plenty of time for the important things: Creativity and intimacy. You'll never have enough time to do all the things you don't really want to do. So let's focus on doing the things you really do want to do, and trust that everything works out.

And that expansion of awareness throughout my entire body is exactly what I've been playing around with these past couple of days, and it feels really amazing. Many times throughout the day, while driving or writing or thinking or cooking or eating or speaking to someone, I've taken a moment to breathe, relax, and allow my awareness to take up all of my space, and even expand outwards beyond the boundary of my body.

I find that this simple move really helps me be present, to be right here in this moment, focused on what I'm doing, rather than up in my head, stressing, rushing. Expanding instead of contracting. And most of all, being right here, right now.

Try it, and let me know what you experience! 

Lots of love,

Fresh Interviews

Here is one of my latest interviews Michael Pashaon on his podcast Internet Ballers. I share how I developed my skills as a coder, how he got the idea for Simplero and how he was able to grow the company organically. List to our talk here. (iTunes)

Did You Know You Could Do This? 

For those of you who are just starting to build lists and even for those of you who have been with Simplero a long time, here are some times to make your life simpler and easier.

Most businesses will want to have one main email list that they send regular newsletters to. In Simplero, this will be the list marked with a little house next to it. The house list, we call it affectionately.

Of course, if you have multiple distinct audiences, you might have several main lists. That's fine. In that case, make sure you have a clear understanding of which list is intended for which audience.

There'll still be one that Simplero considers your House List.


You'll usually also want to have any number of sublists. These are great for campaigns, events, webinars, special auto-responder sequences, freebies, or special interests.

Just create a list, have people opt in to it, and setup whatever content they're supposed to get.

Give all your lists a meaningful name, because your customers will see this, which will help them determine what they want to be subscribed to, and what they don't want to be subscribed to anymore.

Getting a Sublist Into Your Main List   

Typically you'll want to have your subscribers on your sublists also get on your main newsletter. There are two main ways to accomplish this, depending on the situation. 

For campaigns, typically you'll want to wait until the campaign is over before you add them to your main list. In that case, when the campaign's over, go to your main list, click Add Subscribers, From a list or product, and then choose the sublist to copy from.

For evergreen funnels or special offers, you'll typically want to add them to your main list right away. In this case, the easiest way is just to set up a trigger on the sublist that also adds them to the main list. Easy peasy.

When You're Done With a Sublist

Just  click the little star next to the list on the overview, and we'll hide it from then on. It's not too hard to find, but at least it won't clutter up your main list screen anymore.

Adding Contacts

But what about all those people who have purchased from you previously or have already opted int to sublists but are not currently on your main list.  Don't worry! All is not lost. You can still segment your list and then add all current contacts to your main newsletter list that may be missing!    
{Find the guide on Segments here}

We want to make sure that your newsletter is reaching all of your hard earned contacts!

Calvin's Random Links from around the Interwebs

I love this clip from The Newsroom. It was a great show, and this is the kind of stuff that Aaron Sorkin pulls that makes my tear canals clog.

One guy ended up stopping the whole malware attack that happened last week, an attack that was a fairly predictable consequence of the NSA hoarding security vulnerabilities instead of getting them patched.

And now for The Good News!

That's it for this week. Enjoy!

–Team Simplero

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