Simplero Blog

The business of transforming lives, and life as a conscious entrepreneur

Calvin Correli

Blank

 

20686946_110635209611541_7956240531439222784_n-medium.jpgSometimes when I sit down to write these newsletters, I feel blank. 

And I really don't like feeling blank.

I like knowing exactly what to say. I like having all the answers. I like having it all figured out and being able to tell it like it is. I love being right.

But right now I'm drawing a blank, and the best I know how to do is speak the truth.

The truth is, I'm worried that I might write something that doesn't connect. I'm afraid I'll write something, and you're reading it, and it just doesn't seem relevant to your life at all. I'm scared of writing something that's not personal enough, so you can't feel me. I'm terrified of writing something that's too personal, and you feel uncomfortable, or feel like it's just weird that I'm being this personal.

Sometimes writing comes easy to me, and I know exactly what I want to say. But often, it doesn't.

Sometimes I hear what I'm writing, and I can tell it's just well-worn old beliefs that I've spewed a hundred times before, and I'm kinda tired of Calvin824-medium.2.jpglistening to myself saying them. Are they even true, or is it just something I convinced myself of at some point, and now I'm still spouting them?

Today, though I'm blank. I don't know what to write.

I've found that, when I'm blank, it usually helps to start with just speaking the truth: I'm blank. I don't know what to write. I'm afraid what I write won't connect with you...

I want you to know that I love you, and if I could say just that thing that would make you feel whole and complete, and clear in your mind, so you'd know exactly what to do next, I would, in a heartbeat.

That's all I ever aspire to do.

I hope that, at least every once in a while, I succeed.

Random Links from around the Interwebs 

Confusing self-driving cars by altering road signs. It's gonna be interesting.

Science Envoy Resigns with Hidden Message. Brilliant!

 Wading through AccuWeather's bullshit response.

Fresh Interviews

Check out my latest interview with Stephen Woessner on his podcast Onward Nation about Infusing spirituality + creativity into your business and your life! 
(iTunes)

 

Happy Friday!

With love,
–Calvin

Deanna Buoniconti

Twitter Integration, Managing Unengaged Contacts and Tips and Tricks for Your Lists

Join us for Office Hours!

We are excited that so many of you have been joining us for Office Hours! If you are a new Simplero customers, Office Hours is face to face time with us, answering questions about your account, using Simplero in general or specifics. These office hours are free and they're designed to be heavy on the Q&A - we want to get you the answers you need to get into action with your Simplero account. We had another great Office Hours last week and hope you'll join us this week with your great questions!

We are offering Office Hours this Thursday at 10am PST / 1pm EST / 7pm CEST and you can sign up for the date you want to attend right here!

Are you a Simplero VA?

We often get requests for VA referrals who specialize in Simplero. We would love to know who's out there helping our customers with Simplero, as we start a certification program for specialist. If you are interested in becoming a Certified Simplero VA that we can reach out to, we would for you to sign up here! If you aren't a VA, but know someone who does setups, please feel free to share the link with them. You don't need to do this as a full time job to register we want to know you anyway. We will soon send out a few questions to those registered so we can get to know you even better.

Did you know you could do this?

List are very important when building your online business. Here are a few tips on making the most of your lists and contacts. Most businesses will want to have one main email list that they send regular newsletters to. In Simplero, this will be the list marked with a little house next to it. We affectionately call it "The House List".

 Many of you will have multiple sub lists with distinct audiences. When you create sublists for events, webinars, or opt-ins, don't forget to add those subscribers to your main list so they receive access to your regular emails and newsletters after the events have ended.  Read more about our suggested Best Practices here!

Email-Library-large.png

Many of you have also asked about how to create a signature to use for newsletters. You can create an email in your Email Library with your desired signature. When you are ready to create your newsletter, click the envelope icon. This will duplicate your email and add it to your broadcasts.  If you use a general flow, outline or signature for emails to various groups or a monthly newsletter, this can help you save time in re creating the same email repeatedly.

New Features in Simplero

This week sees a couple of new additions to Simplero. First off is the first major social integration to hit Simplero: Twitter integration. You can now connect your Simplero account to Twitter by going to SettingsIntegrations and clicking the Connect to Twitter button. With the Twitter connection set up, you can now have Simplero automatically tweet out a link to your blog posts on your site when you publish them:

Tweet blog post when publishing

We're looking to add a lot more integrations like this in the near future, so we'd love to hear which services you think would be the most useful!

In addition to this, we have some great news for those of you who like to keep your list of contacts and subscribers clean and fresh with only engaged contacts. First off, you can now filter the subscribers to a list by whether they have not engaged with your broadcasts in a given period:

Filter by unengaged subscribers

You can use this either to remove those contacts entirely, or for example to move those contacts to another list to run a re-engagement campaign. 

If you decide that you want to remove contacts, we've added a new button under the list of contacts in your administrative interface called Cleanup. This tool can help you remove tags from contacts that are otherwise inactive and subsequently remove all inactive contacts from your account. We hope this is helpful in your housekeeping.

Make it a great week!
—The Simplero Team

Deanna Buoniconti

How to connect your Product to a Space

If you are wondering how to connect your Product to a Space, we have a great short video here for you!

Brief Spaces video.mov

Deanna Buoniconti

A Huge Milestone, New Site Features and WordPress Blog Import

Today (yes, today exactly!) marks a pretty exciting milestone for Simplero: you have all collectively now made more than $60,000,000 on Simplero. Wow. Crazier still? This is $10,000,000 more than just three months ago! We're absolutely stunned by the pace at which we see businesses grow.

So, here's to all of you: fantastic work! We here at Simplero feel very privileged to get to work with and serve as successful and impressive a group as you all. We absolutely can't wait to see what you do next! tada

Join us for Office Hours!

We are excited that so many of you have been joining us for Office Hours! If you are a new Simplero customers, Office Hours is face to face time with us, answering questions about your account, using Simplero in general or specifics. These office hours are free and they're designed to be heavy on the Q&A - we want to get you the answers you need to get into action with your Simplero account. We had another awesome Office Hours call yesterday and hope you'll join us for our future Office Hours with your great questions!

Office Hours are Thursdays at 10am PST / 1pm EST / 7pm CEST and you can sign up for the date you want to attend right here!

Did you know you could do this?

Many of you are getting started creating your new Space and Products to sell.  Did you know that you can house multiple products within the same space? We do not limit you to the use of one space per one product. This is especially helpful if you have multiple products sold individually as well as sold in a bundle. Check out this guide! Or many you have multiple course that are un-related course that may not all need their own spaces.  Consider putting those courses in one space together as well. Here is a great guide to help you accomplish that as well!  I know, I know... your next question is: How do I make sure a single product doesn't give access to the rest of the courses in the same space? We've got you covered with a new guide on how to restricted access within a shared space for only the product purchased.

Check out these great guides on optimizing your spaces and products in a great new video that explains how to connect your Product to a Space. Watch it here!

Are you a Simplero VA helping others?

We would love to know who's out there helping our customers with Simplero, we often get requests for help from our customers and we're planning a certification program for specialist, so in order for us to know who to reach out to, we have made a list for Simplero VA's and others helping our customers setting up. You can use the one click sign up here or you can go to the sign up form here you are also very welcome to share that link with the one doing setup for you if you're not a VA yourself. You don't need to do this as a full time job to register we want to know you anyway. We will soon send out a few questions to those registered so we can get to know you even better.

New Features in Simplero

Been procrastinating on getting rid of WordPress and moving everything over to your Simplero site? Well, now there's no longer any excuses. This week sees a much requested addition to Simplero: the ability to import your WordPress blog to Simplero. Simply go to the Blog section in your administrative interface for your site and hit the "Import from a Wordpress blog" button, upload an exported dump of your Wordpress blog and we take care of the rest, including importing your categories, comments, images etc.

In addition to this, we've added a few new features to the site itself. First off, you can now allow people to comment on blog posts without logging in, which is great for creating engagement with a less committed lead base by reducing the friction in interacting with your business. Simply check the "Allow comments without being logged in" checkbox in the settings for your site, and you're all set. To combat spam, people will receive an email to verify their comment before it actually gets posted.

Secondly, you can now add shortcuts to your sites. Shortcuts are a way to make and URL on your Simplero site a redirect to some other location. This is great both if you want to give people a shorter URL, or if you're transitioning from another platform (such as WordPress) and want to make sure your old links still work:

Shortcuts

You'll find the shortcuts under the administrative section for your site.

Thirdly, we've added two new choices for sections to your site: a Recent blog posts and a Buttons section. The Recent blog posts section allows you to list a number of the most recent blog posts, for example on the front page of your site, while the Buttons section allows you to easily add stand-alone call to action sections on your pages.

Recent blog posts

The last addition is the ability to hide the header, footer and sidebar on any given page on your site. We know that a lot of you have been wanting to use pages for other purposes than just pure content pages on the site, so with this addition, you now have a lot more freedom. Simply go to the "Settings" tab for a page in the administrative interface for the site, and you can choose which parts of the page you want to hide.

Make it a great week!
—The Simplero Team

Save

Deanna Buoniconti

Split Testing Broadcasts and Retargeting Your Leads

Join us for Office Hours!

We are excited that so many of you have been joining us for Office Hours! If you are a new Simplero customers, Office Hours is face to face time with us, answering questions about your account, using Simplero in general or specifics. These office hours are free and they're designed to be heavy on the Q&A - we want to get you the answers you need to get into action with your Simplero account. We had another great Office Hours yesterday and hope you'll join us next weeks with your great questions!

Office Hours are Mondays at 10am PST / 1pm EST / 7pm CEST and you can sign up for the date you want to attend right here!

Did you know you could do this?

Targeting leads based off their interaction with you or Retargeting your leads is a great way to drum up sales from warm leads. In Simplero we have a great way to do this automatically via our global triggers function. We have two great options for how to do this with step by step instructions. Read more here

Don't forget to read up on Lead Scores and how to track your customer and see what they are up to!

New Features in Simplero

This week we've added probably one of the most requested features to Simplero: A/B split testing of subject lines in broadcasts. Starting this week, you can now choose an alternative subject line to send out to a subset of your recipients for testing for a time period before the email is sent to everyone, and Simplero will automatically pick the best subject line based on open and click rates:

Split testing

This is all you need to do, and Simplero takes care of the rest. Neat, right? Do note that split testing only makes sense if you have a significant number of recipients, as the results will otherwise be statistically insignificant and half the time tell you the wrong thing instead of the right. So, if you have less than a couple of thousand recipient, don't fret too much about split testing. To those of you who do have a larger number of recipients, split testing can be a very powerful tool in your toolbox. We can't wait to hear what results you guys get from this!

Make it a great week!
—The Simplero Team

Calvin Correli

What are you committed to?

I came across a quote from Gandhi this morning. 

God knows absolute truth. I'm a human, so I only know relative truth, and my understanding of truth changes day to day. My commitment must be to my truth, and not to consistency.

Who's with Gandhi?19985203_153684195195243_8522211753835102208_n-medium.jpg

The back story is that he's organized this big demonstration against England. And then a few days into it, he decides to call it off.

The people around him protest, saying lots of people have taken off from work and traveled far to join him.

And Gandhi responds with the above.

To me, this is the only way we can live. This idea that we have to be consistent at all cost makes no sense.

Hopefully we're open to change. Hopefully we get wiser and smarter through life. Circumstances change. What was true for you yesterday may not be true for you today.

This is all we can do. We cannot know absolute truth.

We must rely on the voice inside that tells us what's true for us today.

What are you committed to? Truth or consistency?   

pacific-medium.jpg

Calvin's Random Links from around the Interwebs 

The daughter of the guy that invented the McDonald's value meal. Fascinating!

Hackers breach dozens of voting machines brought to conference. I've been following this stuff for at least a decade. It's pretty obvious that the only way to make this stuff secure is to make it it open source, and make it always have a paper trail which can be verified manually. Otherwise it's just inviting fraud. So easy to hack. There'll always be holes, and this stuff is too important.

Winners of the 2017 National Geographic Travel Photographer of the Year Contest. Incredible photos! Via kottke.

With love,
–Calvin

Deanna Buoniconti

Custom Fields in Emails, WYSIWYG Editor on Sites and Sold Out Actions on Products!

Join us for Office Hours!

We are excited to bring this new offering to you, our Simplero customers. Office hours is face to face time with us, answering questions about your account, using Simplero in general or specifics. These office hours are free and they're designed to be heavy on the Q&A - we want to get you the answers you need to get into action with your Simplero account. We really enjoyed yesterday's Office Hours and hope you'll join us for the next one if there's anything at all we can help you with!

Office Hours are Mondays at 10am PST / 1pm EST / 7pm CEST and you can sign up for the date you want to attend right here!

Did you know you could do this?

We often get tickets asking why Email show as"Read" to you as an admin, but your user says they have not been "delivered".  The reason for this discrepancy is most likely the result of one of two things. 1) Your customer has virus/spam checking software loaded set up on their email which scans the email before delivering it to their inbox. This type of checking software will cause the email to be reported as read. 2) Your customer is using a program such as unroll.me which takes all their emails and filters them into a single email and stores them for them rather then delivering them to their inbox. Read more about what you can do if this is happening to you!

New Features in Simplero

This week once again sports a few exciting additions to Simplero. First off, personalizations in broadcasts, library mailings and autoresponders are no longer limited to the predefined choices. You can now also use your custom fields the same way as other personalizations. First off, you need to assign the fields you wanna include an interpolation key:

Interpolation keys for custom fields

The field can now be used in emails with {{field.<interpolation key>}}. In this case, {{field.phone_number}} will be replaced with the phone number of the contact, but you can do this for any of your custom fields. Pretty cool, right?

Secondly, comments on sites now sport a full WYSIWYG editor, including allowing your customers to upload photos just like on spaces:

WYSIWYG editor for comments on sites

Last but absolutely not least, you can now add a list for people to be opted in to or a URL to redirect to when a product is sold out. That way, you no longer need to just tell people "sorry, we're sold out", but can instead offer them an alternative action to take, keeping them on as hot leads.

Make it a great week!
—The Simplero Team

Calvin Correli

You're Not Separate

 

pictures-medium.jpgHello!

A lot of the pain and frustration that we human beings experience come from the idea that we're separate beings. That we're a something inside a bag of skin. I'm here, you're there, the table's there. The customers are there, the money are there. Things exist outside of myself.

I know that it seems so absolutely real, but when you stop to investigate it, to really look at it, you realize it's false. There cannot be a you without your surroundings. You're breathing air in and air out. You're always resting your weight on something. When you're walking, you cannot walk without constantly interacting the ground underneath you. If you weren't you'd just be flapping your legs around in the air.

To think that we're this separate thing existing in the world is laughable, and yet this is how most of us go around thinking about our lives, the world, and our role in it.

cauliflower-medium.jpgWe come out of this world. The world creates people, through other people. The world peoples. It's just what it does. We're the result of that. And we're intimately connected to everything. Everything supports you.

When you start thinking in this way, you can enter into the flow of life. You can let yourself be carried along on the river of life. It's a flow. You don't need to control it, to fight to maintain your position, to fight to survive. You can still have dreams and goals and plan, but you realize that at the end of the day, you're just being, just being used or being played by something.

water-play-medium.jpgThere's so much peace and so much joy in being in the world in this way. There's nothing to resist. There's no need to hold on to anything. There are no decisions to make. Decisions make themselves when the time is right, and they're always the right decisions. No exception.

The illusion that we have control, that we need to control things, to manipulate, to strategize, to get the upper hand, that's what causes the suffering.

So build your business from that place. Just be. Be fully a part of life, with no resistance.

And when resistance does come up, as it will, because, well, we're human, that, too is just a part of life, so you don't fight the resistance. You roll with that, too.

Calvin's Random Links from around the Interwebs

Q&A: Should I start my business in my local language and market, or go with international and English?

Q&A: How to translate a coaching program into an online course

Why Post-Election Messaging Documents Rarely Work.

With love,
–Calvin 

Deanna Buoniconti

Lead Score and Half Lives

Hey There!

We are so glad you are part of our Simplero community! We want you to know that we are really interested in what you want to learn more about when it comes to all things Simplero. So, please! Send Deanna an email at deanna@simplero.com with your questions and thoughts about what, why and how! We might just even feature your question in our next amazingly awesome newsletter (no pressure!)!

Join us for Office Hours!

We are excited to bring this new offering to you, our Simplero customers. Office hours is face to face time with us, answering questions about your account, using Simplero in general or specifics. These office hours are free and they're designed to be heavy on the Q&A - we want to get you the answers you need to get into action with your Simplero account. We really enjoyed yesterday's Office Hours and hope you'll join us for the next one if there's anything at all we can help you with!

Office Hours are Mondays at 10am PST / 1pm EST / 7pm CEST and you can sign up for the date you want to attend right here!

Did you know you could do this? contact-page-medium.png

Last week we shared about Lead Scores! Many of you were interested in how to used and add lead scores to a contact, so here is what you need to know to get started. Every contact in the system will start out with a lead score of zero. You will need to determine what product, links and so forth need to be triggers to give or take away to their score. You can adjust their starting lead score manually by editing their contact lead score number, or leave it as 0.  Each time a user buys a product, or clicks a link, their score will then increase or decrease based on your trigger previously set up.   This will help you keep a visual pulse on your contacts, who is clicking what links in marketing emails, if they are purchasing products and so forth.  The sky is the limit!

Make sure to check out the whole guide and watch the video on Lead Score here.

New Features in Simplero

We've been hard at work on a pretty exciting addition to your Simplero site, which we hope to be able to announce next week.

However, we do have one pretty exciting addition to the last couple of weeks' releases of lead score related functionality: you can now set your lead scores to decay over time. As lead scores are amazing for keeping track of how "hot" a lead is, it also follows naturally that over time, a lead will get "colder." To have this accurately be reflected in the lead score of your contacts, they have to slowly go down over time. This is now supported in Simplero, and completely automatic.

You define what's known as a "half-life", which is a number indicating how long it should take the lead score to halve. Then, each day, the lead score is reduced by the amount necessary to honor that half-life. Now, we know that not one size fits all, so the half-life is of course fully adjustable if you go to Settings > Account:

Adjusting the lead score half-life

If you don't want your lead score to go down over time, simply leave the value empty, and we won't touch your lead scores. We swear.

With this, lead scores are now a truly powerful tool in your Simplero toolbox. Got a cool use case for it? We'd love to hear about it!

Make it a great week!
—The Simplero Team

Calvin Correli

The creative process

Hello!

I love the creative process. I love not knowing how things are going to unfold, and just trusting in life to guide me and move me to the right place.

Our lease is up at the end of the year, and we don't know where we'll move next. We've thought of moving to California, most likely west of LA near Malibu, but we've also considered Williamsburg or not having a place for a while and driving around California or traveling the world. I don't know what we'll do, and it'll be exciting to see where it ends up.

I also want to create a hotel/resort in California, on the coast, up in the mountains, overlooking the ocean, where we'll have a pool, restaurant, event space, music recording studio, and which we'll use as the basis for creating software for the hospitality industry that's better and easier than anything out there. Maybe we get started on that, and we'll just live at that place? Nah, probably can't get that going in time. But it's an idea.

pacific-wheel-medium.jpgI love throwing ideas up in the air. Maybe they stick, maybe they don't. Maybe they're practical, maybe they're not. I'm not committed to anything, I'm just looking for the path that feels the most juicy, flowing, easy. It may require me to stretch and grow and experience fear, that's fine. But I don't believe in anything that feels like struggle. If we're struggling, something needs to change. Life's a game. Let's have fun with it.

That's what the creative process is like for me. I have a very clear vision, but I'm not attached to it, and I'm certainly not attached to any timing around it. It'll happen when it's time, or maybe it'll never happen, and that's okay, too.

kids-medium.jpgI encourage you to look at life the same way. All of life is creative. We're constantly creating every aspect of our lives, day by day, moment by moment. Have a vision, but don't be attached. Allow life to unfold in mysterious ways. The best experiences are always unplanned. They just happen.

Then, of course, we enjoy them so much we want to have them again, and that's when the trouble starts. We try to figure out how they happened, and manufacture them, but it never turns out quite as well. And then we just try harder.

Even worse, while we're having this magical, unplanned experience, we're busy worrying about when it'll end, and if we'll ever be able to make it happen again, that we're not really enjoying it in the moment.

port-medium.jpgThe biggest scam perpetrated in our society is the constant living for the future. Some day in the future, I'm going to be educated, have a job, be successful with my business, find a lover, have kids, make more money, retire, and on and on and on. We never actually enjoy the present. We're so busy preparing for a future, but once the future arrives, we're not even there, we're busy preparing for a new future.

Just let it all go. Be in the moment. Sure, you can do work that builds towards a future, just remember, if you're not enjoying it in the moment, you're betraying yourself. 

Calvin's Random Links from around the Interwebs

Why you should never eat food on planes. Apparently your digestion shuts down completely. That makes sense. I always feel both hungry and bloated when I come off an airplane, and I've eaten. I think I'll start practicing this right away. I'm flying to Copenhagen this Sunday.

It all fits together now. Dave Winer summarizes the Trump story. Don't know if it's true, but it sure makes a heck of a lot of sense.

Fontgate is fantastic: The font used to forge a document wasn't released until after the document was purportedly written. 

With love,
–Calvin 

The all-in-one solution for digital content and information sellers. 30-day free trial with no credit card required.