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I got asked by a Simplero customer on a coaching call about how they needed to show up as an educator and teacher.

This was my answer:

Let me know your take.

–Calvin

As we enter the new year, a quick reminder:

Be the business owner.

Not the worker bee.

Your focus should be on vision, connecting with customers, leading the team, attracting and hiring the right people for the team, marketing, finances, and other high-level activities.

Don't get lost in the weeds.

Yes, you may need to do some of that from time to time.

But don't get lost there.

Make sure you pull yourself up every so often.

Make sure you're focused on the big important tasks that only y…

It's easy to get distracted in business.

We try something, and it doesn't quite work out, or we get push-back, and we lose sight of why we were doing this in the first place.

We get bogged down in the details.

It's important to remember the vision.

Why did you start?

What did you envision for your business?

Is that still your vision?

If so, get back at it.

Return to the vision, and keep working towards it.

Merry Christmas, my friend. I'm glad you're here.

With love,
–Calvin

I'm obsessed with the community these days.

Before the pandemic, we were already getting more and more isolated. Sitting in front of our phones, computers, and devices, working, watching movies, shopping, communicating with our friends. All through a screen.

Always looking into a screen. Rare is the moment we take to just be or to talk to a stranger while waiting for the subway or the coffee.

And then, in 2020, it all got so much worse.

It feels to me like we're longing for community. For re…

What's the outcome we really want?

What can we do to get there?

Brainstorm. Come up with creative new ideas.

Most people are busy focusing on tasks. Do this, then this, then this.

Effective people are always focused on the outcomes.

What is it we want? What does success look like?

Is that what we really want, or what we think we want because we think it'll get us something else?

Effective people are always focused on whether their current activities are moving them closer to the outcome, …

Have you ever experienced this?

There's some issue in your life—whether it's business or health or relationships or something else—that's been bothering you for a while.

And you've tried.

You've tried this, that, and the other thing.

But then one day you wake up, and you just decide.

Enough.

I'm done with this.

I'm going to tackle this once and for all.

And then you do.

You read books. Take courses. Research on the internet.

You implement not one, not two, but eight different things.

You don't need more shiny objects.

Simplero has all the tools you need to create a beautiful multi-six-figure business and beyond with impact and peace of mind.

You don't need more tools, more shiny objects, more tactics, more tricks, and clever hacks.

You need clarity and focus.

One offer, one funnel, one avatar, one source of leads.

That's all you need.

That'll make you a million dollars, easily.

You just have to dial it in.

When things aren't quite working, it's so easy to think we ne…

It's in the name, right?

"Simplero!"

Yup!

I speak with a lot of business owners with big dreams, big plans. It's awesome. I love it. I'm all for it. We're family. I'm the same way myself.

And you want to start the way you want to finish. Build a strong foundation from the start. I agree.

But here's the thing:

Success is built one step at a time.

One-piece at a time.

So yes, have that map, that plan, that vision.

And then figure out:

What's the most impactful milestone you could get to …

It's easy to think you need to build your business slowly and steadily, rung by rung.

Lead magnet.

Tripwire.

Low ticket offers.

Medium ticket offers.

High ticket offers.

Yadda, yadda, yadda.

Look, I'm all for slow and steady.

But when you're getting started in this type of business, go straight for the jugular.

Go straight for where the juice is. The big Mo.

Go for what you're most excited about, what's going to have the biggest impact on people, and what's going to bring in the most r…

Have you ever had that experience where you woke up and realized that you needed to make a change?

Something was off. Something wasn't working. Something wasn't right.

It had to change.

Maybe it's a new product launch, or a campaign, or a JV partnership, or something in your personal life, like an eating habit or a drinking habit or a Netflix binge-watching habit, or whatever.

Think back on a couple of situations like that in your life.

How many times did you actually know that in your gut …