Go where the juice is

It's easy to think you need to build your business slowly and steadily, rung by rung.

Lead magnet.


Low ticket offers.

Medium ticket offers.

High ticket offers.

Yadda, yadda, yadda.

Look, I'm all for slow and steady.

But when you're getting started in this type of business, go straight for the jugular.

Go straight for where the juice is. The big Mo.

Go for what you're most excited about, what's going to have the biggest impact on people, and what's going to bring in the most r…

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Use your gut

Have you ever had that experience where you woke up and realized that you needed to make a change?

Something was off. Something wasn't working. Something wasn't right.

It had to change.

Maybe it's a new product launch, or a campaign, or a JV partnership, or something in your personal life, like an eating habit or a drinking habit or a Netflix binge-watching habit, or whatever.

Think back on a couple of situations like that in your life.

How many times did you actually know that in your gut …

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The key to success in business (and most areas of life, too, now that we're at it) is systems.

Predictable systems that deliver predictable results.

Systems for acquiring customers.

Systems for serving customers.

Systems for building products.

Systems for exercising your body.

Systems for eating healthy.

Systems for resolving conflicts.

Systems for creating systems.

The more and better systems you have in place, the more you can focus on higher-value work rather than fighting fires and …

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No drama

Lots of people love playing the victim.

I can't.

It's too hard.

It's not my fault.

If only.

What's worse, though, are people playing the hero.

I know, it's hard.

Poor you.

Here, let me do it for you.

The hero gets to feel good about themselves because they're helping the poor victim.

They get to forget their own pain for a minute, while they caretake someone else.

But there's a cost to this.

The victim stays a victim.

Instead of saying something empowering like "I know it's hard, bu…

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Finding your own path

Tony Robbins is famous for saying "success leaves clues".

Modeling others is incredibly powerful.

But there comes a point where you have to realize that no one has the answers to the big questions in life.

Our parents don't.

Our politicians don't.

Our media don't.

Our teachers don't.

All they have are partial answers.

Answers that worked for them.

(Or so they think.)

No-one's been exactly where we are right now before.

No-one else has ever lived your life.

We have to find our own ans…

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The number one thing you can invest in is you!

Stocks? That's fine.

Your business? Absolutely.

A friend's startup? Maybe.

But the number one thing to invest in is yourself.

What that means is whatever supports your growth.

Could be coaching.


Time to read them.


Body therapy.


A vacation.


Joining a mastermind.

Lots of options here.

Trust your gut and invest in what you feel called to.

You never know where it's going to lead.



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I just had another one of those experiences where saying yes to a series of hunches paid off.

Despite doubt creeping in at every turn.

Last fall I was on an airplane when I saw a Tweet about a conference that I just knew I had to attend.

Then I saw another tweet about an unofficial afterparty. Immediately signed up for that, too.

There I saw someone that I started following online.

When he launched a new business, I followed him over there.

Then he sent an email asking for support. I love …

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Want to Start an Online Course Business? (9 Step How To!)


So here you are. Researching “how to create online courses,” and this pops up. Lucky you! 

The world of teaching online courses is not easy to navigate. There is lots of info out there about what to do, how to do it, and what not to do. But we want to break it all down for you from start to finish - into tangible steps that you can take today. 

This guide will walk you through the different steps involved in making an online course business and help you create a platform for your business that…

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Who's the authority in your life?

This was something I struggled with.

I gave my authority away hither and thither.

To my wife. To my parents. To my teachers. To my friends.

I placed it anywhere but where it belongs: With me.

No one should be the authority in your life but you.

Once you get that, you're free.


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Who are you for?

Last week I did a bunch of live marketing strategy and workshopping with the participants in the Laptop Lifestyle Challenge, and the issue that came up over and over again was: Who are you for?

Who's your ideal client?

Picture an actual real human being that you know that you would love to work with and that you know there are plenty of others just like them.

What does that person need?

What is their pain as they experience it?

What do they want, in their words?

If you were to work with th…

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