Blog

New Feature: We've Restructured the Admin Navigation

When we started, Simplero's menu structure made sense. But over time, as we've added features, it had grown into a bit of a disorganized, jumbled mess. Most of us had learned to live with it, but new customers... forget it. They'd be lost.

We spent a lot of time thinking about what kind of organization of the menu would make sense, a lot of time playing around with different categorizations. It's all about logic and balance. You need a structure that's both clear, and at the same time distribut…

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New Feature: Handle Replies to Mass Emails with Ease

I bet you've experienced this: Each time you send broadcast to hundreds or even thousands of recipients, you brace yourself for the inevitable flood of vacation and out-of-office responses.

And if you encourage people to reply to you—or if they do, anyway, which is great, you want the interaction—then you end up with one long thread of replies and your replies to them and back and forth, they all end up in one long thread in most email clients, and it quickly becomes a jumbled mess that's almos…

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New Feature: Rolling Charges

Since its inception, Simplero has run all of the automated charges—installments and renewals of subscriptions—at the same time each day, worldwide: At midnight EST, 9pm PST, and 6am CET.

The reason why is that we started out in Denmark, and it made good sense to charge everything at 6am in the morning local time. But since 2012, we've had customers all over the globe, and it's made less and less sense. It's confusing to ask a charge to be done on a certain date, and then it doesn't happen until…

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New Feature: Tracking Affiliate Link Clicks

We're now tracking clicks on affiliate links, and we show the total number in the affiliate center, so they can see the aggregate number of clicks they've gotten. This helps confirm that it's working.

Later on we'll probably show you a breakdown of which specific links were clicked, when, but that'll be for another day. For now, we wanted to make sure that we started tracking them.

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Travel, Affiliates, and Emoticons

I was listening to Ram Dass on Experiments in Truth again a few months ago. I first heard the program several years ago, but it's one audio that I like to revisit from time to time. You don't have to listen to the whole thing, you can just dive in anywhere and pick up nuggets. He's so great, so funny.

So I was listening to him talk about how his spiritual teacher had said he's the kind of person that needs to be constantly moving around, or he'll grow moss. Or something to that effect. I'm para…

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New Feature: More Flexible Affiliate Setup

More flexible affilate setup:

  • You can now apply more than one affiliate program to the same product
  • You can now override the default affiliate commission for an affiliate program for a given product (so you can offer a lower commission for products with lower margins)
  • You can even override the commission for a specific affiliate for a specific product if you need that

I've recorded a video that shows how it works:

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Auto-Subscribe and Unsubscribe Links

I added one-click automations a while back.

These are special links that you can insert into a broadcast, auto-response, or library email, which, when the recipient clicks it, will start the given automation for that recipient.

That's super useful, and one of the things that it's particularly useful for is a one-click opt-in to a list. You can use this for a quick opt-in to an event, to set up a sublist for people who are interested in a given topic or product, and much more.

Until now, thoug…

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Why Teaching Is so Important (for the Teacher)

Honestly, teaching is one of the most beautiful things you can do in life. It carries with it so many benefits.

As you may know, I recently started taking on a few coaching clients again, after about a 4-year hiatus. And I'm so glad I did. And my new Calvin Show is a great way to share some of my accumulated wisdom as well.

What's so great about it?

  • It forces you to clarify your thoughts, your understanding, which will inevitably deepen your own understanding
  • You get to experience the joy …

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Are You Going for What You Want, or Nah?

Ciao,

Oh, boy. I'm a little hesitant to share this, because, (a) it's just embarrassing, and (b) I feel like I've shared enough music-related stuff recently, but here goes.

Sometimes it just seems like we have so much resistance towards what we really want.

Since I started playing the piano around age 9 or so, I've dreamt of a grand piano. And I've never owned one. Why? I'm not sure. Excuses are aplenty. Money. Space. Blah.

In 2012 while we were still living in India, I came across a music s…

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