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Recording Audio Content

Audio is a great way to both transfer information and to deepen your connection with your audience.

Through audio, they can get a much better feel for you than they can with just text. they can hear your voice, where you pause, your intonations. Maybe you make a mistake and we get to hear how you tackle that. Maybe you allow yourself to improvise and to think out loud as you're speaking.

Another advantage is that we can listen with our entire bodies, and thus tune into you at a deeper level,...

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How to Deal with Content Theft

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As info-preneurs, we're faced with the reality of content on the internet: The internet makes copying digital content extremely easy - in fact, every single bit of data that's transferred across the internet is being copied, not moved, to get from the server it resides on, to the customer who has paid to access it. In other words, copying is at the root of the nature of the internet.

So how do we prevent people from just copying our content and giving it to all their friends or uploading it...

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Two Ways to Handle the Back Catalog of Your Monthly Club

A common product type is a monthly club, where members get a new piece of content (a monthly "theme") each month, for as long as they remain a member. Typically there'll also be an only discussion group, either in a Simplero Space, or on Facebook. And maybe a monthly webinar or group coaching call.

The big question what happens with all the old content? What do you do with your "back catalog" of previous months' content, including recordings of the calls?

There are two options:

  1. You can give...

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Our Secret Ideals

As a kid I saw all the grownups talk very seriously and never show any emotion. They seemed to have their shit together. I'd always have emotions. I'd feel angry or hurt or wrong or something, and I'd feel wrong for having those feelings. I felt like I wasn't even close to having my shit together.

Somehow that ideal has been stuck in my unconscious all these years, and it wasn't until a couple of weeks ago that I realized it. I met a man, who really seemed to have his act together. He spoke...

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Upper Limits

As I mentioned, I came across this placed called Little Vegas, which is basically a bunch of machines that will happily take your money in exchange for a few seconds fun. And I have all of these voices in my head saying they're dangerous evil places.

But then I realized, hey, what's so evil about them? They might not be my particular taste, but I've actually never given them a fair chance, and if my kids like them, what's the problem? Everything else around is equally expensive, so whether...

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How do you deal with fuckups?

I was with my kids this weekend at this kid-friendly place called Lalandia with lots of activities and things to do with kids, from a big waterpark to bowling to climbing walls and so on. We had a great time and everything was good - until they wanted to play with the slot machines.

Inside of Lalandia is a place called "Little Vegas". Inside of that area are all manner of machines that will take your money. You can get or win teddy bears, you can win tickets that can be exchanged for cheap...

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From Head to Heart

I was talking with a good friend the other night, and we got talking about what he was going to do next and when. He'd clearly been thinking a lot about this, and had a lot of good arguments and reasons, but still was non the wiser. I felt the urge to go along with him into headspace, searching for just the right strategy that would solve his problem. But I resisted.

I know that place very well from myself. I used to have post-it easel pads plastered all over the walls of my house, and engage...

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Marketing Genius

This Intelligent Details ad from Bentley is brilliant marketing. The video is pretty good. Not outstanding, but nice. Or maybe it's just that Bentley's are not really my taste.

But the genius is that it's shot entirely on an iPhone 5s, then edited on an iPad Air, in the back of a Bentley Musanne. What this accomplishes is getting Apple's head of marketing Phil Schiller to tweet it to his 125k followers, which then in turn gets it picked up by Daring Fireball, and now...

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The Longest Distance

During Wyatt Webb's "It's Not About the Horse" workshop last week, I got to a point on the third day where I felt like I wasn't getting much out of the workshop. I thought the things people were saying were uninsightful, I thought Wyatt was doing a poor job facilitating the workshop, I thought about how I would run the workshop differently myself. It was all bullshit, of course, but such is the mind.

But then Phoebe raised her hand and brought something up that she wanted to work...

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What's Your Secret Ideal?

For as long as I can remember, I've been so filled with shame that I don't "have my shit together", that I don't know what I want, and can't get their in a straight line. That I'm not more successful than I am. I have a broken family and managed to put myself in a situation where I live on a different continent from my children. It's certainly not the way I would have liked to design my life.

But something happened last week that make me wake up a little bit. I met someone who was incredibly...

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