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Automation Is Here

I've just finished a feature that I've been sitting on for a while, and which I'm sure a lot of you are going to love: Automations.

Automations let you create sequences of steps that happen automatically in response to some user activity. Okay, that sounded pretty abstract.

You probably know about auto-responses already. These are emails that are sent automatically over time in response to people purchasing a product or subscribing to a list. With automations you can do the same, and much...

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New Feature: Triggers on Link Clicks

You can now add a trigger to run some action when a link is clicked.

This is super useful to catch people who are interested enough in an offer to click a link about it, but may not yet have bought the program.

Simply go to your broadcast or auto-response, find the link, click Edit, and add a trigger that will get run when they click this link. The trigger can add a tag, notify you, add them to another list, or any of a number of other actions.

You can also use this to make a link that will...

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New Feature: Add People to Your Newsletter when the Auto-Responder Sequence Is Finished

We've just launched the ability to trigger actions when an auto-respons is sent.

This is particularly useful for one specific use-case:

When people opt in to your list, they're first put on an introductory auto-responder sequence, and then when that sequence has run to the end, they're put on your main newsletter list.

To accomplish this:

  • Create a special list for the introductory auto-responder sequence
  • Have the opt-in go to that list
  • Create the auto-responses
  • Add a trigger on the last...

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Getting It Fixed, and Levels of Working

How are things?

Do you have one of these areas where something is not quite the way you want them to be, and they've been that way for years?

You've tried to fix it many times, but nothing really worked, so now you've just left it alone.

Could be your weight. Could be a pain in the lower back. Could be your financial situation. Could be your relationship, or lack thereof. Could be many things.

And then one day, something changes, and you decide to do something about it. To finally fix it,...

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News from Simplero

I'm so close to having my new COO start. We're right now finalizing the last details before he can start. It's very exciting. I think you're going to love him.

Meanwhile, I wanted to share something with you that I thought might be useful to you too.

When I started out as a coach, I had this belief that I should be able to help everyone who showed up at my doorstep. I think it was really at the time about a desire for someone to see and help me, and my own frustration often when I was trying...

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Who Has Your Back?

When you're trying to achieve something new and big and stretching and important for you, it's important to have good support. It really helps to have someone who sees your potential, who holds the space for you in the new reality that you're looking to step into.

Most people have a very fixed mindset. "I am who I am who I am, and that's just the way it is, and it's never going to change." Bullshit.

While I totally subscribe to the view that there are some timeless truths for you, I also know...

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Becoming You

I'm starting a newsletter under my own name focused on becoming who you truly want to become, and aligning everything in your life around it.

Sign up here

Back in the day, I used to struggle a lot. I'd put long hours and lots of energy and money into projects that didn't work out. I'd buy tens of thousands of dollars worth of information products. I wanted so badly to "succeed", and I was doing everything I knew how to get there.

What I didn't realize at the time is that being matters a...

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Receiving Help

I hope you're doing fantastic. I spent a significant chunk of last week hanging out with my mom. She lives in Denmark, I live in New York, and she was visiting me here for the first time in 15 years. She's 75, an accomplished artist, workshop leader, speaker, and very healthy and active to boot. In her past life she created a market leading 50-person software company from scratch and then sold it. I'm quite proud of my mom, and it was a joy to spend the week with her.

I've been thinking...

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Love Your Crisis of Meaning

You know these periods that you go through, where you're not sure where you're going or why. The thing you were working so hard on or for just yesterday now leaves you drained. The thing you used to be excited about now leaves you cold.

I think it's normal to go through these periodically. They say that you usually have one big in your lifetime (for me that would be my divorce and move from Denmark to the US a couple of years ago), and then smaller ones much more frequently.

Last week I was...

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My Latest Obsession

Hi Reader,

I'm completely obsessed with Lady Gaga these days. I started reading a short bio about her, not sure why, but I did, and I mentioned something that stuck with me to my voice teacher, Lorraine, and then Lorraine started telling me her story of meeting Lady Gaga (of Stefani), and how Lorraine had just known, right away, that she was going to be a superstar, mostly because Gaga had seemed like she just knew. There was neither self-aggrandizement nor fake humility. It was just...

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