Product Updates

In addition to Automation, a couple of important supporting features also dropped in the past week:

Triggers on auto-responses allows you to have an introductory sequence that new subscribers are taken through, and only after that sequence is through will they start receiving your regular newsletter. But you can use it for many other things as well.

Triggers on links can be used to tag people who are interested in a topic, and expresses it by clicking a link. You can tag them, add them to anot…

If you've signed up for a Simplero trial account but haven't quite gotten started yet, maybe these Intro to Simplero videos will be helpful to you.

There's a ton of great content!

1. Building a Website
2. Building your List
3. Building a Course
4. Selling Products
5. Email Marketing
6. Automations

Lots of love,

I've just finished a feature that I've been sitting on for a while, and which I'm sure a lot of you are going to love: Automations.

Automations let you create sequences of steps that happen automatically in response to some user activity. Okay, that sounded pretty abstract.

You probably know about auto-responses already. These are emails that are sent automatically over time in response to people purchasing a product or subscribing to a list. With automations you can do the same, and much much…

You can now add a trigger to run some action when a link is clicked.

This is super useful to catch people who are interested enough in an offer to click a link about it, but may not yet have bought the program.

Simply go to your broadcast or auto-response, find the link, click Edit, and add a trigger that will get run when they click this link. The trigger can add a tag, notify you, add them to another list, or any of a number of other actions.

You can also use this to make a link that will a…

We've just launched the ability to trigger actions when an auto-respons is sent.

This is particularly useful for one specific use-case:

When people opt in to your list, they're first put on an introductory auto-responder sequence, and then when that sequence has run to the end, they're put on your main newsletter list.

To accomplish this:

• Create a special list for the introductory auto-responder sequence
• Have the opt-in go to that list
• Create the auto-responses
• Add a trigger on the last…

I love to get English title capitalization right, but it's actually ridiculously complicated to do. I used to use an external tool to do it, but I got tired of the back-and-forth and copy-and-pasting, so I built it into Simplero.

Now, on relevant fields, you'll see a discreet link that says "Capitalize", and we'll do our best to do a Chicago Manual of Style-style capitalization. There are some edge cases that cannot be done properly, and I've had to best-guess a couple of things, but in most ca…

You can now give access to a closed space to a single, specific contact. That way, you don't have to create a product just to get people into a space. This is especially helpful for assistants or other people who just need to check it out, without having to go through a whole "checkout process".

Combined with the new "add contact" feature, it's now a zip to add someone to a space.

Video here:

Links in emails can now expire a certain period after the email has been sent to someone. 

This is a super simple way to make time-limited offers to people. One common (and very effective) tactic is to offer people a discount that's only valid for a few days immediately after they sign up to your newsletter. You know when they sign up that they're "warm", they're interested. Might as well capitalize on that and incentivize them to take action right there.

While adding this, I also added a coup…

You can now give access to a closed membership site when people subscribe to a list in Simplero.

This makes it super-easy to give away large amounts of free content in an organized and structured way.

When they subscribe, they'll get a Simplero ID to log in, and as long as they're stil subscribed to that list, they'll continue to have access. If they unsubscribe, they'll lose their access.

You can even use our "auto-publish" feature to drip out content to your students over time. You can do t…

We've had the ability to add notes for a customer for a while.

New you can add multiple notes for a customer, so you can see when each was added, and by whom.

This is particularly useful if you do coaching or mentoring, and want to keep a record of what you talked about in each session.