Automation Is Here

I've just finished a feature that I've been sitting on for a while, and which I'm sure a lot of you are going to love: Automations.

Automations let you create sequences of steps that happen automatically in response to some user activity. Okay, that sounded pretty abstract.

You probably know about auto-responses already. These are emails that are sent automatically over time in response to people purchasing a product or subscribing to a list. With automations you can do the same, and much much more.

Instead of just sending email, you can use any of the actions that you know from triggers, please a few new ones:

  • add them to a list
  • remove them from a list
  • add a tag
  • remove a tag
  • send text message
  • wait for a period
  • and much more.

And we'll be adding more actions and more flexibility over time.

Check out a video I recorded about the new feature here.

Lots of love,

-Calvin

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