This Intelligent Details ad from Bentley is brilliant marketing. The video is pretty good. Not outstanding, but nice. Or maybe it's just that Bentley's are not really my taste.
But the genius is that it's shot entirely on an iPhone 5s, then edited on an iPad Air, in the back of a Bentley Musanne. What this accomplishes is getting Apple's head of marketing Phil Schiller to tweet it to his 125k followers, which then in turn gets it picked up by Daring Fireball, and now it's doing the rounds. And …
The Longest Distance
During Wyatt Webb's "It's Not About the Horse" workshop last week, I got to a point on the third day where I felt like I wasn't getting much out of the workshop. I thought the things people were saying were uninsightful, I thought Wyatt was doing a poor job facilitating the workshop, I thought about how I would run the workshop differently myself. It was all bullshit, of course, but such is the mind.
But then Phoebe raised her hand and brought something up that she wanted to work on. Wyatt hand…
What's Your Secret Ideal?
For as long as I can remember, I've been so filled with shame that I don't "have my shit together", that I don't know what I want, and can't get their in a straight line. That I'm not more successful than I am. I have a broken family and managed to put myself in a situation where I live on a different continent from my children. It's certainly not the way I would have liked to design my life.
But something happened last week that make me wake up a little bit. I met someone who was incredibly ar…
WWW = Words of Wyatt Webb
One among many things that I learnt from Wyatt Webb, was his simple rule for how to do anything:
- Do what you know or think that'll work
- If that doesn't work, try something else
- If that still doesn't work, ask for help
I love it. So simple and clear. Above all, if something isn't working, don't try the same thing again. Try something different. And don't be afraid to ask for help.
What if they say no when you ask for help? Ask someone else. And keep asking until you get the help that you…
The Courage to Teach
If you've been following me for a while, you probably know that I don't care much for step-by-step how-to type teaching. How to be successful in seven easy steps. Five steps to launching your info-product. I think chunking a process down to some simple steps can be a really useful tool, a part of the process, but the act of teaching is something way deeper and more profound. And today, I have words to describe how.
I've just been at a 3-day intensive workshop with Wyatt Webb and his horses. Wit…
What a tube of toothpaste taught me about trusting my feelings
One of the hardest lessons for me to learn has been to live in my body and my real feelings rather than my head.
Right now, I'm in Vegas for a tech conference (Collision), and I haven't brought any toothpaste. It's entirely my own fault. We were down to only one tube, and it was either me or Phoebe. And I decided that I couldn't leave her without toothpaste. I'd have to get some myself either at the airport or from the hotel. And of course I forgot to ask when I checked in, and by the time I go…
Interview: Why Carolina Björk Switched From Simplero to InfusionSoft and Back to Simplero
I had the pleasure of speaking with the wonderful and long-time Simplero customer Carolina Björk.
A few months back, she bothered me quite a bit, because she was the first customer to ever leave Simplero for something else after having built a sustainable business. From time to time we lose customers who never get their business off the ground, or whose revenues are so low that even $100/month doesn't make any sense. I get that. We can't serve that market. Or they decide to close up shop and ta…
10 things I've learned about feelings
When I was in high school, I went to see the movie Dances with Wolves with my mom, my brother, and my aunt. It touched me deeply. After watching it I felt like crying. In fact, I desperately wanted to cry. It felt like there were tears right there beneath the surface, but I couldn't get them to come out. I hadn't cried for as long as I could remember.
When we got home, I went for a walk, alone, with our dog. It was night. Quiet. Nobody on the streets. I tried again to see if I could cry. It was…
What are you using your creativity on?
Today, I'm attending the 99u conference in New York. If you're not familiar, it's an annual conference (6th year) for creatives. The tag line is that it's not about idea generation, it's all about idea execution. 1% inspiration, 99% perspiration.
I wanted to talk about creativity, and specifically what you use that creativity for.
When I signed up for this conference, something within me compelled me to sign up for the VIP option, which gave access to the speaker's lounge. I figured if just on…