Don't Offer a Coupon! Unless...
It can feel like the cartoon with the little devil on one shoulder and the little angel on the other shoulder...
Do I offer a discount on this information product to get more purchases, even though it will mean less money per purchase?
Or do I stick with the price I think it's worth and hope for more buyers?
Simplero makes it SUPER easy to offer a coupon on your website or via email, but should you?
Why Not to Offer Coupons
If you keep offering your fabulous product for 10% off, then wh…