Infomarketing Tips

Simplero is a great alternative to InfusionSoft for information entrepreneurs, coaches, mentors, trainers, teachers, consultants, and anyone else primarily selling information products and services.

You get all-in-one integrated email marketing, shopping cart, content delivery, membership site, and landing pages.

Our customers who come from InfusionSoft tell us they save not just on the monthly cost of the service itself, but also thousands of dollars on all the hired help they no longer need,…

This recorded webinar is all about the actions, the mindset, and the spiritual groundwork that you'll need to practice, in order to grow your business from the current level to a big bucks business.

This recorded webinar will teach you about all the things that matter in order to bring your online course to market this month.

Everything you need to know about is in here. And nothing else. This is the perfect place to start if you're new to this business and want the big picture in about an hour of your time.

This video shows you with exact step-by-step instructions how to create a sales process that allows you to quickly and effortlessly sell your big-ticket products without feeling salesy or doing anything awkward.

In this webinar I'm working with Sarah Leather, taking her online membership club from nothing to sellable product in just an hour (okay, maybe an hour and a half - including time for questions). Follow along here.

We've since rebranded as Simplero, so don't be confused by the talk about zenbilling,

Audio is a great way to both transfer information and to deepen your connection with your audience.

Through audio, they can get a much better feel for you than they can with just text. they can hear your voice, where you pause, your intonations. Maybe you make a mistake and we get to hear how you tackle that. Maybe you allow yourself to improvise and to think out loud as you're speaking.

Another advantage is that we can listen with our entire bodies, and thus tune into you at a deeper level, a…

As info-preneurs, we're faced with the reality of content on the internet: The internet makes copying digital content extremely easy - in fact, every single bit of data that's transferred across the internet is being copied, not moved, to get from the server it resides on, to the customer who has paid to access it. In other words, copying is at the root of the nature of the internet.

So how do we prevent people from just copying our content and giving it to all their friends or uploading it to …

A common product type is a monthly club, where members get a new piece of content (a monthly "theme") each month, for as long as they remain a member. Typically there'll also be an only discussion group, either in a Simplero Space, or on Facebook. And maybe a monthly webinar or group coaching call.

The big question what happens with all the old content? What do you do with your "back catalog" of previous months' content, including recordings of the calls?

There are two options:

1. You can give…

This Intelligent Details ad from Bentley is brilliant marketing. The video is pretty good. Not outstanding, but nice. Or maybe it's just that Bentley's are not really my taste.

But the genius is that it's shot entirely on an iPhone 5s, then edited on an iPad Air, in the back of a Bentley Musanne. What this accomplishes is getting Apple's head of marketing Phil Schiller to tweet it to his 125k followers, which then in turn gets it picked up by Daring Fireball, and now it's doing the rounds. And …