Integrated Entrepreneurship

Dear Reader,

I want to share a personal story with you that I think you'll probably resonate with, and I'd love to hear from you.

About ten years ago, I was sitting in my apartment on Kong Georgs Vej in Copenhagen in Denmark with my newborn daughter (I love you Flora) and my now-ex wife.

I was developing a new software product for my startup with a co-founder who lived in Silicon Valley, who had written my favorite user interface design book, and led the UI team at Yahoo. I was so counting on…

Before I got into the information business in 2008, I paid my bills as a freelance programmer, and I hated it.

I knew I wanted to get away from selling my time and into a product business.

I knew in my heart I could do it. That I could make information products and make it work. Not because I'm particularly gifted. But because I was determined. And I know that when I commit myself to something, I will figure it out.

So I just made the choice one day in the spring of 2008 to draw a line in the…

I wanted to do something I don't often do, and send my conscious entrepreneur insight as a video.

It's about decision-making, and specifically you'll learn why it's sometimes great to NOT make decisions.

Watch now:

Someone mentioned to me the other day that there were speculations about my ongoing commitment to Simplero now that I'm relaunching my coaching business.

So just to dispel any notions of that: My commitment to Simplero is as strong as ever.

In fact, Simplero wouldn't exist if it weren't for me starting my own coaching and online training business back in 2008. I was looking for software to run that business for me and didn't like what I found, so I wrote my own. Simplero came to be from me scr…

It's always valuable to think deeply about what your business is about. It's never about what it seems to be about.

Apple, the way I see it, is about fusing spirit and technology. Steve Jobs talked about certain products having a "spirit of enlightenment" about them, that would impact people whether they realized it or not. That's what I see that they do with technology products. They don't always get it right. They don't always have the best feature set. But they almost always have this spirit…

Just watched some old episodes of Gordon Ramsay's Kitchen Nightmares. I love that show. I love entrepreneurship, I love restaurants, I love food, I love systems and processes that work, and I love seeing him take things that don't work and make them work.

What really strikes me about the program is that it always comes back to those fundamental basics: Is the food good and delivered on time? Is the menu and the decor inspiring and inviting? Is there leadership and re the systems working? Is the…

Ciao!

So I don’t know if you’ve noticed, but in the past week and a bit, quite a few important features were added to Simplero:

• Automations
• Segmentation
• 1-click upsells
• Triggers on link clicks
• 1-click automations
• SMS sequences and wait-for-a-day-of-week

Plus a handful more smaller changes.

To be honest, I’ve been quite taken by surprise by the surge of energy and excitement and new stuff myself, even though I’ve been the one doing all of it.

Looking back, I think the past few month…

How are things?

Do you have one of these areas where something is not quite the way you want them to be, and they've been that way for years?

You've tried to fix it many times, but nothing really worked, so now you've just left it alone.

Could be your weight. Could be a pain in the lower back. Could be your financial situation. Could be your relationship, or lack thereof. Could be many things.

And then one day, something changes, and you decide to do something about it. To finally fix it, on…

When you're trying to achieve something new and big and stretching and important for you, it's important to have good support. It really helps to have someone who sees your potential, who holds the space for you in the new reality that you're looking to step into.

Most people have a very fixed mindset. "I am who I am who I am, and that's just the way it is, and it's never going to change." Bullshit.

While I totally subscribe to the view that there are some timeless truths for you, I also know …

I'm starting a newsletter under my own name focused on becoming who you truly want to become, and aligning everything in your life around it.

Sign up here

Back in the day, I used to struggle a lot. I'd put long hours and lots of energy and money into projects that didn't work out. I'd buy tens of thousands of dollars worth of information products. I wanted so badly to "succeed", and I was doing everything I knew how to get there.

What I didn't realize at the time is that being matters a hundr…