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Integrated Entrepreneurship

Love as much as you can from wherever you are

There's an awesome (and funny) book called Lazy Man's Guide to Enlightenment by Thaddeus Golas.

You cannot love a title like that.

I heard about it from Gay Hendricks years ago, and it's as great today as it was then.

Its point is simple: The way to enlightenment is to love as much as you can from wherever you are.

Right now, whatever feeling you have, love it.

When your customers are yelling at you, love how you feel.

When it's pouring down and the cold...

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Serve first, serve last, serve in the middle

There are so many funnel hacks, conversion optimization tricks, and so on that can squeeze a bit more money out of the system.

And all that has its place.

But the number one thing is to serve.

Show up every day determined to serve.

Show up every day committed to be a beacon of light, a breath of fresh air, of love and care and service, for everyone who comes into contact with you.

Every relationship, no matter if it's a customer or a team member or a vendor or just the barista at the local...

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Commit or get out

I've recently hired an Executive Assistant. It's a real game-changer.

Dan Martell said something that really made an impression on me:

If you don't have an assistant, you're the assistant!

Ouch!

But it's true.

I run a multi-million dollar company, and until now, I haven't had an assistant.

That's nuts!

As soon as you hit a couple of hundred grand, you need to absolutely get yourself an assistant.

There's plenty of companies out there, too, that can get you started at a decent cost,...

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Your body is your mind

Are you stiff anywhere,?

Any muscles that you haven't used in a while?

Most of us think it's all in our brain, and our bodies are secondary, not as important. Boy, are we wrong.

The body and mind are not separate. It's one organism. It's one whole.

We all know when we think something scary, our heart starts beating and we break out a sweat.

Likewise, when we experience something super physically pleasant, we start thinking and feeling better.

A couple of years back, I went to something super...

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The dream or the reality

This week we launched my new book, tentatively titled "So you want to launch a course...?"

It's been flying off the virtual shelves. It felt really great to get it out there.

I've wanted to get a book written and published for a while now, and this idea of selling a low-priced ebook that dovetails perfectly with Simplero is something that we've been wanting to do for a while now.

 It's easy to dream about all the things you want to do. All the things you could do.

Actually doing them is...

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Why you haven't done it

You know this feeling?

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Focus on one thing

Calvin, CEO of Simplero here with your weekly tip.

One of the things I'm learning these days is to sharpen the focus of everything we do at the company.

My tendency when I embark on new projects is to see how it all connects. How this one feature or piece of content or new initiative, when done right, can accomplish a lot of things all at once.

Take this book we're currently making. It's all about launching that damn course you've been wanting to launch, but haven't gotten around to because...

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What's your MVP?

Stephen and I sat down yesterday to talk with one of our (many) advisors when we both had that "drop" moment.

I won't go into too much detail, but it's about building out a paid traffic funnel, and we were on this multi-month roadmap to where we want to get to, which is a funnel where we sell information first, and Simplero second.

And during that call, suddenly we both saw how silly we were.

We were WAY overthinking this.

We're talking about creating a $7 ebook.

How quick can we do that?

...

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Try Shit

I meet so many people that want to do things ... launch a course, start a business, run paid traffic, lose weight, find a life partner, and on and on...

And then they spend all of their time thinking about it.

Studying.

Learning about it.

They won't start actually doing anything until they KNOW it's going to work.

Thing is... nothing's like that.

You won't know if it's going to work until you've tried it.

We recently tried a new customer acquisition strategy.

Running paid traffic to a webinar...

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Are You Too Making This Deadly Feedback Mistake?

Do you ever have trouble giving honest feedback when someone isn’t meeting your expectations or living up to their agreements?

I mean, we’re kind people, right?

We don’t want to hurt people’s feelings.

They might feel upset or sad.

So … we just ignore it. 

Hope that things get better on their own.

Hope they “get the message”.

Well … how’s that workin’ out for ya?

Not so well, is it?

The thing is that, yeah, it might sting a...

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