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Integrated Entrepreneurship

Say yes

Welcome to another installment of your weekly newsletter from the CEO of Simplero. I hope you enjoy it. If not, you may unsubscribe at any time by hitting the link in the footer of this email.

If there's one lesson I've learned over this past year, it is to say yes when your intuition speaks.

So many amazing things have come to me in the past year as a result of me following my hunches. Almost always against my so-called "better judgment".

But boy, has it paid off.

Let me give you one simple...

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Don't waste a good crisis of meaning

The other day I was feeling completely beat.

I was done with a day full of meetings for the day at 4 pm, and I was ready to get to do some "real" work.

Or so I thought.

But instead, I was tired.

Lethargic.

Depressed, even.

Bored to tears.

In other words, I was in a crisis of meaning.

You know you're in a crisis of meaning when you're asking questions like "why am I doing this?" "what's the point?" "why bother?" "who cares?".

So I ended up just making dinner, walking the dog, watching some...

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Culture is destiny

I'm fascinated with culture these days.

If you get the culture right, everything else takes care of itself.

Culture is destiny.

Now, you may think this doesn't apply to you because you're a solo entrepreneur.

But it does.

Your culture is you. It's how you operate. It's how you make decisions. It's what you do.

Your systems. Your processes. Your discipline. Your passion. Your play. Your fun.

Most of us tend to focus on the outcome we want. The results.

The win.

The money.

The customers.

The...

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Emotional turmoil part deux

Last week, we were talking about handling emotional turmoil as entrepreneurs.

It was inspired by this tweet from David Cancel, founder of Drift:

The hardest thing for an entrepreneur is not what you think.

No one ever talks about it but this will make or break you.

People? Process? Product?

Nope.

It's dealing with the emotional turmoil. Managing the emotional rollercoaster is the hardest skill you must master.

I told you my number one technique for dealing with emotional turmoil, and I...

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Emotional turmoil part one

I saw this pinned tweet from David Cancel, founder of Drift.

He says:

The hardest thing for an entrepreneur is not what you think.

No one ever talks about it but this will make or break you.

People? Process? Product?

Nope.

It's dealing with the emotional turmoil. Managing the emotional rollercoaster is the hardest skill you must master.

How are you doing with that piece?

I have a sense, if you're part of the Simplero family, you're above average on this.

If that's true for you,...

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Who's got your money?

I got an email from Grant Cardone today with a topic that I wanted to share with you because I love it so much.

It's the question in the subject line:

Who's got your money?

If you want to make more money, well, then you gotta figure out who currently has the money that you want, and what exchange you can make with them, so they willingly hand over that money to you.

All of the money in the world currently resides in someone's hands. Some person, or group of persons, control the purse...

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The big three

Something I've started to do religiously is deciding on my big three for the day.

Each day, I decide on the top three things I need to get done today.

The most strategically important thing to get done.

The thing that's going to move me forward.

It could even be just one or two things. It doesn't have to be three.

It really helps me focus.

I can have a dozen other to-dos, and if I get to them, that's great. But my big three, they always get done.

Unless shit's really going down.

It's been a...

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Consistency

We have a new saying here at Simplero HQ:

Consistency will bring us farther than inspiration ever will.

It's something we picked up from our friend Darrell.

Darrell is awesome. He's helping us grow Simplero, and he's been such a great resource ... and it doesn't hurt that he's a great guy to boot.

It's another way to say something we've been saying around here for a while: Lifestyle over diet.

I like how Darrell says it, though.

And we can't hear the message often enough.

Where...

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Love as much as you can from wherever you are

There's an awesome (and funny) book called Lazy Man's Guide to Enlightenment by Thaddeus Golas.

You cannot love a title like that.

I heard about it from Gay Hendricks years ago, and it's as great today as it was then.

Its point is simple: The way to enlightenment is to love as much as you can from wherever you are.

Right now, whatever feeling you have, love it.

When your customers are yelling at you, love how you feel.

When it's pouring down and the cold...

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Serve first, serve last, serve in the middle

There are so many funnel hacks, conversion optimization tricks, and so on that can squeeze a bit more money out of the system.

And all that has its place.

But the number one thing is to serve.

Show up every day determined to serve.

Show up every day committed to be a beacon of light, a breath of fresh air, of love and care and service, for everyone who comes into contact with you.

Every relationship, no matter if it's a customer or a team member or a vendor or just the barista at the local...

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