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Integrated Entrepreneurship

When you finally decide to do something about it

Have you ever experienced this?

There's some issue in your life—whether it's business or health or relationships or something else—that's been bothering you for a while.

And you've tried.

You've tried this, that, and the other thing.

But then one day you wake up, and you just decide.

Enough.

I'm done with this.

I'm going to tackle this once and for all.

And then you do.

You read books. Take courses. Research on the internet.

You implement not one, not two, but eight different...

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One

You don't need more shiny objects.

Simplero has all the tools you need to create a beautiful multi-six-figure business and beyond with impact and peace of mind.

You don't need more tools, more shiny objects, more tactics, more tricks, and clever hacks.

You need clarity and focus.

One offer, one funnel, one avatar, one source of leads.

That's all you need.

That'll make you a million dollars, easily.

You just have to dial it in.

When things aren't quite working, it's so easy to think we need...

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Keeping it simple

It's in the name, right?

"Simplero!"

Yup!

I speak with a lot of business owners with big dreams, big plans. It's awesome. I love it. I'm all for it. We're family. I'm the same way myself.

And you want to start the way you want to finish. Build a strong foundation from the start. I agree.

But here's the thing:

Success is built one step at a time.

One-piece at a time.

So yes, have that map, that plan, that vision.

And then figure out:

What's the most impactful milestone you could get to next?

...

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Go where the juice is

It's easy to think you need to build your business slowly and steadily, rung by rung.

Lead magnet.

Tripwire.

Low ticket offers.

Medium ticket offers.

High ticket offers.

Yadda, yadda, yadda.

Look, I'm all for slow and steady.

But when you're getting started in this type of business, go straight for the jugular.

Go straight for where the juice is. The big Mo.

Go for what you're most excited about, what's going to have the biggest impact on people, and what's going to bring in the most revenue....

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Use your gut

Have you ever had that experience where you woke up and realized that you needed to make a change?

Something was off. Something wasn't working. Something wasn't right.

It had to change.

Maybe it's a new product launch, or a campaign, or a JV partnership, or something in your personal life, like an eating habit or a drinking habit or a Netflix binge-watching habit, or whatever.

Think back on a couple of situations like that in your life.

How many times did you actually know that in your gut...

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Systems

The key to success in business (and most areas of life, too, now that we're at it) is systems.

Predictable systems that deliver predictable results.

Systems for acquiring customers.

Systems for serving customers.

Systems for building products.

Systems for exercising your body.

Systems for eating healthy.

Systems for resolving conflicts.

Systems for creating systems.

The more and better systems you have in place, the more you can focus on higher-value work rather than fighting fires and...

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No drama

Lots of people love playing the victim.

I can't.

It's too hard.

It's not my fault.

If only.

What's worse, though, are people playing the hero.

I know, it's hard.

Poor you.

Here, let me do it for you.

The hero gets to feel good about themselves because they're helping the poor victim.

They get to forget their own pain for a minute, while they caretake someone else.

But there's a cost to this.

The victim stays a victim.

Instead of saying something empowering like "I know it's hard, but you...

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Finding your own path

Tony Robbins is famous for saying "success leaves clues".

Modeling others is incredibly powerful.

But there comes a point where you have to realize that no one has the answers to the big questions in life.

Our parents don't.

Our politicians don't.

Our media don't.

Our teachers don't.

All they have are partial answers.

Answers that worked for them.

(Or so they think.)

No-one's been exactly where we are right now before.

No-one else has ever lived your life.

We have to find our own answers.

We...

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Invest

The number one thing you can invest in is you!

Stocks? That's fine.

Your business? Absolutely.

A friend's startup? Maybe.

But the number one thing to invest in is yourself.

What that means is whatever supports your growth.

Could be coaching.

Books.

Time to read them.

Courses.

Body therapy.

Psychotherapy.

A vacation.

Exercise.

Joining a mastermind.

Lots of options here.

Trust your gut and invest in what you feel called to.

You never know where it's going to lead.

Love,
–Calvin

P.S....

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Invitation

I just had another one of those experiences where saying yes to a series of hunches paid off.

Despite doubt creeping in at every turn.

Last fall I was on an airplane when I saw a Tweet about a conference that I just knew I had to attend.

Then I saw another tweet about an unofficial afterparty. Immediately signed up for that, too.

There I saw someone that I started following online.

When he launched a new business, I followed him over there.

Then he sent an email asking for support. I love his...

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