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Infomarketing Tips

The Easiest Way to Build an Email List

We all know that the money's in the list. Your list of emails, that is.

Of course, it's not just about any old email addresses. It's about the email addresses of people that actively want what you have to offer, and that you have a relationship with.

But how do you build that list if you have nothing?

Facebook ads?

Google adwords?

Just put up a website or a blog and pray?

SEO?

Speaking engagements and blast out your opt-in from the stage?

Yes, you can do all of those things, and more, bu…

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Alternative to Ontraport and Office Autopilot

Simplero is a great alternative to Ontraport or Office Autopilot for information entrepreneurs, coaches, mentors, trainers, teachers, consultants, and anyone else primarily selling information products and services.

You get all-in-one integrated email marketing, shopping cart, content delivery, membership site, and landing pages.

Our customers who come from Ontraport tell us they save not just on the monthly cost of the service itself, but also thousands of dollars on all the hired help they n…

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Alternative to Infusionsoft

Simplero is a great alternative to InfusionSoft for information entrepreneurs, coaches, mentors, trainers, teachers, consultants, and anyone else primarily selling information products and services.

You get all-in-one integrated email marketing, shopping cart, content delivery, membership site, and landing pages.

Our customers who come from InfusionSoft tell us they save not just on the monthly cost of the service itself, but also thousands of dollars on all the hired help they no longer need,…

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Bring your online course to market this month

This recorded webinar will teach you about all the things that matter in order to bring your online course to market this month.

Everything you need to know about is in here. And nothing else. This is the perfect place to start if you're new to this business and want the big picture in about an hour of your time.

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Hot-seat: Taking a new customer from zero to sellable course in an hour

In this webinar I'm working with Sarah Leather, taking her online membership club from nothing to sellable product in just an hour (okay, maybe an hour and a half - including time for questions). Follow along here.

We've since rebranded as Simplero, so don't be confused by the talk about zenbilling,

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Recording Audio Content

Audio is a great way to both transfer information and to deepen your connection with your audience.

Through audio, they can get a much better feel for you than they can with just text. they can hear your voice, where you pause, your intonations. Maybe you make a mistake and we get to hear how you tackle that. Maybe you allow yourself to improvise and to think out loud as you're speaking.

Another advantage is that we can listen with our entire bodies, and thus tune into you at a deeper level, a…

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How to Deal with Content Theft

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As info-preneurs, we're faced with the reality of content on the internet: The internet makes copying digital content extremely easy - in fact, every single bit of data that's transferred across the internet is being copied, not moved, to get from the server it resides on, to the customer who has paid to access it. In other words, copying is at the root of the nature of the internet.

So how do we prevent people from just copying our content and giving it to all their friends or uploading it to …

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Two Ways to Handle the Back Catalog of Your Monthly Club

A common product type is a monthly club, where members get a new piece of content (a monthly "theme") each month, for as long as they remain a member. Typically there'll also be an only discussion group, either in a Simplero Space, or on Facebook. And maybe a monthly webinar or group coaching call.

The big question what happens with all the old content? What do you do with your "back catalog" of previous months' content, including recordings of the calls?

There are two options:

  1. You can give…

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