We take yours and your customer data seriously and that is why we are committed to partnering with you to ensure that we provide you with the tools you need in Simplero to be compliant with the new General Data Protection Regulation (GDPR).
The GDPR’s requirements are significant and we are working diligently to bring our software and contractual commitments in line before the regulation goes into affect on May 25, 2018. Over the next several weeks you will see an updates to our privacy agreement and terms, as well as a new data processing agreement. In addition as of May 14th, 2018 we are now Privacy Shield Certified, so you can feel secure in knowing the data we collected is protected. We have also provided a pre-signed Data Processing Agreement to all customers, a link can be found in your account under Settings --> Account ---> GDPR Compliance. You can print this and sign it for your records.
There are a few compliance related tools that we will be releasing over the next few weeks. As they come available we will let you know in the newsletter. Such tools will include a GDPR terms acceptance on product order forms and list opt-ins. As well as the ability to deliver your opt-in gifts without requiring the transfer of data.
Along with the upcoming tools we are happy to say that there are several tools already available to you in Simplero!
These compliance related tools include:
GDPR Consent: We now have the ability to set special GDPR terms on lists and products in your account to establish explicit and active consent from consumers for the data to be processed and stored. This consent allows for the delivery of "free" opt-in gifts without the requirement of a consumer providing their personal data.
Double confirmation: All lists in Simplero are equipped to require double confirmation, ensuring that your customers actively are choosing to be on your list. When this is turned on they do not become active subscribers or receive emails until they have clicked the confirm button in their email. In addition we log their confirmation date in Simplero and you can find it on the contact screen.
Email Management: All emails in Simplero have an unsubscribe button in the footer. This link takes your customers to a screen where they can control which emails they do and do not want receive from you.
Import export tools: You can important your list and retain your customer’s original subscription date for record keeping purposes. As well as export your entire list should you need to at any time.
Right to be forgotten: We recently launched a contact clean-up feature which allows you to delete contacts that are not active customers. Worksheet replies can also be individually deleted if need be without deleting a contact. A customer can also delete themselves but be careful with this option as it removes them from Simplero not just your account, so if they have purchased from other Simplero users they will be removed from those accounts as well.
Meeting data privacy and GDPR standards is important to us. As we make changes that affect you will be updating here, as well as sending notices in the newsletter. Remember the GDPR places on obligations on all organizations that are processing personal data within the EU regardless of where the organization is located itself. It will go into affect on May 25, 2018. Should you have any questions our team is here to help you.
*Please note that we are not the legal authority on GDPR, we like you are working towards compliance and no portion of this or an other posting by us should be taken as legal advice.
Updated 5/9 to reflect new GDPR Consent checkboxes
Updated 5/15 to reflect Privacy Shield Certification
Updated 5/16 to reflect where to find a DPA