News from Simplero

I'm so close to having my new COO start. We're right now finalizing the last details before he can start. It's very exciting. I think you're going to love him.

Meanwhile, I wanted to share something with you that I thought might be useful to you too.

When I started out as a coach, I had this belief that I should be able to help everyone who showed up at my doorstep. I think it was really at the time about a desire for someone to see and help me, and my own frustration often when I was trying to get help, it didn't actually help much. So I wanted to do better.

But the fact is, you can't help everyone. Some people are just so committed to their suffering that there's nothing you can do. Some people are in need of something that you can't provide. It's like being a dentist and someone comes in the door with a broken guitar they need fixed. Sorry, you gotta go down the street for that.

It's the same in the information, coaching, and healing businesses. You've gotta be exactly who you are, and offer what you have to offer, and focus all your effort on attracting the people for whom that's incredible valuable. No need to try and change yourself from a dentist into a guitar shop. Just be a really great guitar shop and focus on getting the people who really need guitars.

It's such a simple and obvious fact, but I think especially when you're just starting out, it can be easy to lose sight of that, because you just want to get your business off the ground. And similarly, when you're a natural born helper, you just want to help everyone, because that's who you are.

But know that if you take in someone who's not a perfect fit for you, then you're not only creating misery for yourself, you're also now holding back that person from finding the help that would really be optimal for them. Really, if it's not good for you, it's not good for them.

Lots of love and growth to you,


Who Has Your Back?
Getting It Fixed, and Levels of Working


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