The dream or the reality

This week we launched my new book, tentatively titled "So you want to launch a course...?"

It's been flying off the virtual shelves. It felt really great to get it out there.

I've wanted to get a book written and published for a while now, and this idea of selling a low-priced ebook that dovetails perfectly with Simplero is something that we've been wanting to do for a while now.

 It's easy to dream about all the things you want to do. All the things you could do.

Actually doing them is a lot harder.

Not only do you have to execute and actually do the work. There are so many details, so many nuances, so many little things to get right.

But it's also the emotional side. If you put it out there, and it doesn't sell, or it's not good, then that might feel terrible.

At least in our imagination, it seems like it would feel terrible.

So better keep imagining it.

It's too big a risk to take that it might suck.

Oh boy, have I spent years of my life in that position.

Dreaming about things, seeing the potential, instead of actually getting down to it, actually doing the thing.

It's something I've been very conscious about changing recently.

I invite you to do the same.

It's essentially what the book is all about.

Just get it out there.

We even sold an unfinished beta book (and we were completely up-front about it), and people still bought it in droves.

That's pretty awesome.

What do you want to make real?

Tell me about it. I wanna know.

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