What's your MVP?

Stephen and I sat down yesterday to talk with one of our (many) advisors when we both had that "drop" moment.

I won't go into too much detail, but it's about building out a paid traffic funnel, and we were on this multi-month roadmap to where we want to get to, which is a funnel where we sell information first, and Simplero second.

And during that call, suddenly we both saw how silly we were.

We were WAY overthinking this.

We're talking about creating a $7 ebook.

How quick can we do that?

Well, looking at my calendar, I could sit down and write that all on Friday morning.

Stephen can add some case studies and find someone to do the layout and editing.

And boom, we're in business.

We can have this funnel up and running by the end of next week, with plenty of time to spare.


I'd gotten stuck in "this is hard" and "this has to be perfect" mode.

It doesn't. We just have to get a V1 out there.

We can always improve it later.

People don't WANT to read a 200-page book. They just want their problem solved. If we can do that in 10 pages or 20 pages, that's easily worth the $7.

Over to you...

Where have YOU gotten stuck in "it's complicated" mode?

Where can YOU challenge yourself to do in 7 days what you thought was going to take 3 months?

The number one thing we see is people spending months (or YEARS) obsessing over their course, instead of just getting out there and SELL it.

It's only when someone buys your course that it becomes real.

It's so easy to overthink things, but it doesn't actually add value to your customers.

It's the nature of the beast. Our brains are wired to avoid perceived danger and to even avoid looking closely at what that fear is.

So we need to be smarter than that.

By forcing yourself to shortcut, you bring that stuff to the surface, and it's usually pretty obvious that it's just BS.


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