There's always a reason

I've been doing Keto for a few months now.

And in the beginning, it was working perfectly. I was dropping body fat, feeling really good.

It was like I could feel myself more. I could feel my inner boy.

But then it was like it stopped working.

It even felt like the fat started to crawl back on.

So I added intermittent fasting. I'd stop eating at 8 pm and not start eating again until noon.

Still nothing.

Then I added some exogenous ketones. I'd used them in the beginning, but it felt like cheating, so I'd stopped.

Still nothing.

I started feeling like a real victim.

"Poor me. My body is so difficult. What do I have to do? I don't drink, I work out 8 hours a week, I do keto, I do intermittent fasting, and it still doesn't work? Wha, wha, wha!"

Then this morning, I realized a big change I'd made.

I'd started adding Maca powder to my Body Meal (a power-packed shake I make).


Because some health coach I worked with a couple of years ago had suggested I add it to my smoothie. 

It's supposed to be good for your energy and your stamina. Even your sex drive. Sounds good to me. Sign me up!

There's just one problem.

Maca root is almost pure carbs.

So I was adding 20 grams of straight-up carbs to my Body Meal twice a day.

On a diet that's supposed to stay below 20 grams of carbs for the entire day.

That would kill Keto right there. In one shot.


What's the point?

The point isn't to talk about diet (although that's a pretty interesting topic in itself).

The point is if things aren't working in your business.

If customers aren't coming in.

If people aren't opening your emails and clicking your links.

If they aren't buying your stuff.

There's a reason why.

You can whine all you want.

You can play the victim.

Say "poor me, I'm doing everything right and it's not working."

No, you're not.

If it's not working, you're not doing everything right.

Figure out what you're doing wrong, and fix that.

It's there.

You just have to find it.

(And it might be more than one thing.)

Just like diet, business is multi-faceted.

There are lots of elements to get right.

And it's your job to do just that.


There's always a way.

There's always a reason.

You just gotta find it.

Good luck.

And enjoy the ride!

Work from your genius, not your excellence
Plan backwards


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