Keap is a CRM with email.
Simplero runs your whole business.
Keap (formerly Infusionsoft) does CRM, email, and automation — but it doesn't host courses, communities, or video. To run a coaching or course business on Keap, you're paying $249–$585/month for the CRM and stacking a course platform, a video host, and a community tool on top. Simplero ships all of it from $59/month.
The price math.
One tool vs. all of them.
At 1,500 contacts, running courses + email + community:
At 11,500 contacts:
Keap is fine if you're a sales-driven business that only needs CRM and email. The moment you sell a course or run a community, you're stacking tools — and paying for them.
Keap is a CRM with email.
That's where it stops.
No native courses or LMS.
Keap doesn't host courses, lessons, modules, drip schedules, or member progress. You'll need Thinkific, Teachable, Kajabi, or another LMS on top — $39–$199/month, plus integration work to keep buyers, students, and contacts in sync. Simplero ships full courses, lessons, drip, certificates, and quizzes natively.
No community. No forums.
Keap has no community feature, no spaces, no member discussions. If your offer includes a community (most coaching offers do now), you'll need Circle ($89–$199/mo) or Mighty Networks ($41–$179/mo + transaction fees). Simplero ships native community forums, member profiles, and threading on every plan.
No video hosting. No website builder.
Keap doesn't host video and doesn't have a website / page builder beyond simple landing pages. Add Vimeo ($20–$50/mo) for video and Squarespace or WordPress for your site. Simplero includes native video hosting (with AI transcripts on Skyrocket) and a full multi-site drag-and-drop page builder.
Keap Pro $249/mo + Thinkific $74/mo + Vimeo $20/mo + Circle $89/mo + Squarespace $23/mo = $455/month — and you're still gluing them together.
Simplero Scale replaces all of it for $149/month.
In their own words.
“We have been with Keap over 20 years, and they have become non-functional. They are constantly raising prices and lowering service. She was so rude I finally just hung up. We're quitting their service, there are MUCH better platforms out there at much lower rates.”
“Been a customer for over 10 years. You cannot cancel within the app. You cannot remove payment methods. You need to speak to a 'customer success manager' and listen to a sales pitch.”
“With nearly 500 reviews, Keap has definitely earned its 1+ star rating. Terrible user interface, remedial feature set, painful limitations and customer service on par with the whole sad Keap experience. Thryv's recent acquisition of Keap is off to a terrible start.”
“We were a Keap user for 7 years... Their tech has not changed once. Zero innovation. Plus, their customer service is total garbage.”
“They have doubled their prices in the last couple of years, but they never fix issues and don't train their support team.”
“Keap pricing is based on contact count, not features — but that doesn't make it cheap. Even at the smallest tier (1,500 contacts), you're looking at nearly $3,000 a year — and that only includes 2 users.”
Side by side.
No spin.
| Keap | Simplero | |
|---|---|---|
| Plans available (annual) | Pro $249/mo (1,500 contacts, 2 users) · Max $289/mo (2,500 contacts, 3 users) · Ultimate $299+/mo · enterprise (50K+) custom | Starter $59/mo · Scale $149/mo · Skyrocket $249/mo |
| Pricing scales with | Contact count + user count. 1,500 contacts = $249/mo. 11,500 = $441/mo. 26,500 = $585/mo. Extra users $39/mo each. | Three flat tiers (500 / 1,000 / 5,000 contacts). $15/mo per 2,500 contacts above 10K. No per-user fees. |
| Mandatory implementation fee | $500–$3,500 one-time setup fee required for new accounts | None. Self-serve setup. Free migration help included. |
| Transaction fees | 0% (CRM/invoicing built in) | 0% on every plan, every processor, every sale |
| Email marketing | ✓ Broadcasts, autoresponders, basic automations — Encharge review notes “clunky” editor, deliverability concerns | Full email + automations + segmentation on every plan |
| CRM | ✓ Full CRM with pipelines, tags, contact notes (Keap's strongest feature) | Full native CRM on every plan, with tags, segments, deals, pipelines |
| Online courses / LMS | — No native courses. Requires separate platform (Thinkific, Teachable, Kajabi) | Full course platform: lessons, modules, drip, quizzes, certificates |
| Community / forums | — No community features | Native community forums included on every plan |
| Video hosting | — No native video hosting | Native video hosting on every plan |
| Website / page builder | Basic landing pages only — no full website / multi-site | Full drag-and-drop multi-site page builder |
| Affiliate program | Available but third-party / add-on for many plans | Full affiliate program from Scale up |
| Appointments / scheduling | ✓ Built-in | Built-in scheduling links + bookings |
| AI features | Keap AI for subject lines + templates (basic) | AI transcripts & subtitles, AI-enhanced search, custom AI bots, Simplero.coach AI coaching |
| Tools you still need | Course platform + video host + community + (often) website builder — $130–$300/mo on top | None. Everything is in the platform. |
| Trustpilot rating | 1.1/5 across 493 reviews | 4.4/5 across 289 reviews · 232 mention support |
| Ownership | Acquired by Thryv (NASDAQ: THRY) in October 2024. Was public-equity — now part of a larger holding company. | Founded 2009. Bootstrapped. Profitable. Independent. No outside investors. No acquisition. |
Keap is a real CRM with real automation power — best for sales teams that need pipelines, contact tracking, and follow-up. If you also run courses, a community, or sell digital products, you're stacking 3–5 tools around it. Simplero replaces the whole stack.
Different tools.
Different fates.
Keap was acquired by Thryv (NASDAQ: THRY) in October 2024. Before that, the platform was rebranded from Infusionsoft to Keap in 2019, with feature changes that long-time users still resent. Public companies optimize for the next quarter. We optimize for the next decade. Calvin (founder) still answers customer emails personally.
Keap is a CRM with email and automation — narrow and deep. To run a coaching, course, or community business on Keap, you're stacking a course platform, a video host, a community tool, and a website builder around it. That's 4–5 invoices, 4–5 logins, and a Zapier glue layer. Simplero ships every piece in one platform from $59/month.
Keap requires a $500–$3,500 mandatory implementation fee to even start. Multiple Trustpilot reviews report unilateral price hikes and difficulty cancelling. Simplero has been bootstrapped since 2009. We haven't raised prices in years — while dramatically expanding the product. You can cancel inside the app, in one click, anytime.
Founded 2009 · Bootstrapped · Proud of it.
What Simplero
customers say.
“I scored 12 platforms on a spreadsheet. Simplero won. I have never worked with a software company whose support team is fast, courteous, and knows what they're talking about.”
“When I found Simplero, it literally changed my life. I migrated my entire business and never looked back. My income tripled, quadrupled in the last six years.”
“I ended up paying my annual plan for Simplero in what I was paying for one month of all my subscriptions. And I had it just in one place.”
“Over the years Simplero has become increasingly easier to use. What I love most is access to personal professional support. There are no chatbot-gates you have to get through to get support from an actual human.”
Simple, honest
pricing.
Starter
$59 /mo
billed annually · or $70/mo monthly
10 products, 10 courses, 2 sites, 500 contacts. Email, courses, payments, website, automations, CRM — all in one place from day one. 0% transaction fees.
Choose StarterScale ✦
$149 /mo
billed annually · or $179/mo monthly
Unlimited products, courses, and sites. Affiliates, help desk, upsells, text messages, API. Where most growing businesses land. 0% transaction fees.
Choose ScaleSkyrocket
$249 /mo
billed annually · or $299/mo monthly
Everything in Scale plus unlimited storage, AI transcripts, AI bots, split testing, sales pipelines. The full power of the platform. 0% transaction fees.
Choose SkyrocketAll plans include email delivery, video hosting, and zero transaction fees. Need more than 5,000 contacts? Add them in blocks — $15/mo per 2,500 above 10K. We haven't raised prices in years.
One platform.
One invoice.
14 days. Every feature unlocked. We'll help you migrate from Keap (and the course platform, the video host, the community tool, and the Zapier glue), answer questions in plain English, and won't charge you a dime if it's not a fit. No mandatory $500–$3,500 implementation fee — ever.
Founded 2009 · Bootstrapped · Proud of it.
Make it simplero™
