AI built in, not bolted on

AI that actually knows
your business.

Built into every surface — courses, community, email, CRM, automations. Trained on your work, your students, your sales — not a chatbot bolted onto someone else's SaaS.

Try Simplero free for 14 days → See Coaching 3.0 →
27M+
end customers reached
5.4M+
orders processed
$914M+
in customer sales
14 days, every feature unlocked·Migration help included·Cancel whenever
A note on co-founders

Kajabi's co-founder gives directions.
Ours does the work.

Kajabi has been touting their new AI “co-founder” everywhere. A real co-founder builds with you. Theirs just bosses you around. It tells you which menu to click. It can't actually build a course, a funnel, or an automation in your account. Ours can.

Kajabi & the rest

An AI that points.

  • Tells you which menu to click
  • Suggests headlines you still have to write
  • Writes copy you still have to paste
  • Can't touch your data, courses, or funnels
  • Bolted on with a sparkle icon
  • You're still doing all the work
vs
Simplero Coach

An AI that builds.

  • Creates the course — modules, lessons, drips
  • Writes and ships the email sequence
  • Builds the funnel, landing page, and order form
  • Same auth, same data, same surface as you
  • One platform, one team, one data model
  • You watch it ship while you have coffee

This isn't a feature competitors can ship next quarter. To match it they'd need one unified data model, one auth layer, one team that owns the whole stack, and willingness to let AI write to production. Kajabi has none of those. Neither does anyone else.

Tell Simplero Coach what you want. It builds it.

No tutorials.
No “copy this prompt into ChatGPT.”
No 47-minute walkthroughs.
Just describe what you want. It ships.
Flagship

“Build me a 5-module course on pricing your worth, with a sales page and a welcome sequence.”

Coach drafts the curriculum, writes the lessons, generates the quiz, creates the sales page, writes the email sequence, and wires the automation that triggers when someone enrolls. All in your account. All live.

Course building

Course outlines & full drafts.

Modules, lessons, drip schedules, quizzes, worksheets — created and structured, not just suggested.

Funnels

Sales pages & order forms.

Landing pages, checkout flows, upsells, and order bumps — built in the page builder, ready to publish.

Email

Sequences that actually send.

Welcome flows, nurture campaigns, launch sequences — drafted, scheduled, and wired to the right triggers.

Automation

Flows without Zapier hell.

If → then → do. Coach builds the trigger, the conditions, and the actions. One platform, no glue.

The moat

Coach has the same access you do.

Same auth. Same data. Same surface. It's not calling an API or duct-taping Zapier — it's working inside Simplero the way a co-founder would.

For your members, too

An AI that knows your work, answering your students.

Every course, every lesson, every PDF, every transcript — Simplero turns it into a knowledge base your members can talk to. They get answers in your voice, not generic ChatGPT vibes.

  • i.

    A course coach trained on your material.

    Members ask questions; the AI answers from your lessons, transcripts, and worksheets — with citations to the exact lesson it pulled from.

  • ii.

    Transcripts, subtitles, and searchable everything.

    Every video auto-transcribed. Searchable across your whole site. Subtitles in any language. No third-party tool needed.

  • iii.

    Custom bots you train.

    Build a bot for onboarding, for support, for sales, for accountability — each with its own personality and its own source documents.

  • iv.

    Your members' data stays yours.

    Conversations don't train anyone else's model. You choose the underlying model. You own the data.

Course coach
Maya K. · Module 3
I'm stuck on the pricing exercise — how do I decide between $497 and $997 when I've never charged this much?
Course coach
Great question — this comes up in Lesson 02: Pricing as self-respect. The framework Elena uses is: pick the number that makes you slightly uncomfortable but not nauseous. $997 is probably right if $497 feels obviously too cheap.
Maya K.
What if no one buys?
Course coach
Elena addresses this directly in Lesson 03 — she says “their silence is information, not a verdict.” Want me to pull up that section?
Citations point to your actual lessons. The answers come from your work, in your voice.
Coaching 3.0 · powered by simplero.coach

Coaching, but multiplied.

Every coaching call you run gets transcribed automatically. Each student then mines the gold through their own lens — their projects, goals, personality, situation, mind bugs. You don't do anything extra. Simplero just makes every call infinitely more useful.

01 · Coaching 1.0

One-on-one.

Deep, but unscalable. Brilliant for the few who can afford you. Everyone else stays on the waitlist.

02 · Coaching 2.0

Group programs.

More reach. But the personalization gets thin — generic advice in a Zoom room of 40 people.

03 · Coaching 3.0

Group + AI.

Group depth at 1:1 specificity. The AI does the personalization work. You just coach.

What happens automatically when you coach.

You show up, run the call, do the work you're great at. Everything else just happens. Available to admins and to every one of their students.

  1. i.

    Every session gets transcribed.

    Calls, workshops, Q&As — captured automatically. No copy-paste into another tool. No “what did we cover again?”

  2. ii.

    Students extract the gold.

    The AI surfaces the nuggets, the frameworks, the punchlines — not as a generic summary, but as the lessons that landed.

  3. iii.

    Each one runs the trifecta.

    How does this apply? What's the core principle? How does it apply to me — my projects, my goals, my health, my personality, my mind bugs, my situation?

  4. iv.

    It uses what it knows about them.

    Human Design, Gene Keys, DISC, mind bugs, business goals — whatever data they've shared. Every insight gets translated through their specific lens.

Coming next · agentic Coaching 3.0

Agents that close the loop — automatically.

  • After every call, an agent emails each attendee with their commitments, mind bugs, and next moves.
  • Students who weren't on the call get a personalized “hey, this is relevant to where you're at” nudge.
  • You get a list of opportunities — who to follow up with, who to invite deeper, who to upsell.
  • Each client gets a living wiki — their patterns, their wins, their stuck places — updated after every interaction.
  • Your community gets smarter as you coach. The asset compounds.
  • You stay the human. The AI handles the connective tissue.
Coaching 3.0 lives at simplero.coach — available to admins and every one of their students.

Where AI shows up across Simplero.

Not a single sparkle button hiding a chat box.
AI woven into every surface — because everything lives in one platform.
01 · Courses

Draft a course in minutes, not weekends.

Coach builds the outline, drafts the lessons, generates quizzes, writes the worksheets, and schedules the drip. You edit. You ship. Your students get a course that doesn't feel like a PDF dumped behind a paywall.

02 · Community

Members get answers, not crickets.

Your custom AI coach lives inside your community, trained on your courses and posts. Members ask; it answers from your actual work, with links back to the source.

03 · Email

Write like a human. Send like you mean it.

Subject lines, full broadcasts, full sequences. Coach writes them in your voice, wires them to the right tags and triggers, and never blasts the people who already bought.

04 · CRM

Summaries that actually summarize.

Every contact gets an AI-generated summary — what they bought, what they opened, what they asked, where they are in your funnel. Search your whole database in plain English: “who's opened the last three emails but hasn't bought yet?”

05 · Automations

Flows you describe. Built without Zapier.

“When someone buys, add to Week 1 drip, tag them, send a welcome, and notify me if they don't open within 48 hours.” Coach builds it. No archaeology required.

06 · The back office

Transcripts, captions, search, brainstorms — included.

Auto-transcripts on every video. Auto-subtitles in any language. AI search across your whole site. AI brainstorming for headlines, outlines, and ideas. None of it costs extra. None of it lives in a different tool.

From the people we built it for.

Not generic five-stars.
Things real customers said about Simplero's AI.
“I used to run my courses through one tool, my AI through another, my email through a third. Now it's all in one place — and the AI actually knows what's going on in my business. It's not bolted on. It's part of the same machine.”
M
Mats Törnvall
Course creator · Crispy Concept

Who this is actually for.

We'd rather you find out now than three months in. Calm filter, no funnel tricks.
For you if…

You want AI that actually does the work.

  • You run a course, coaching, or community business and you're tired of being your own systems janitor
  • You want to draft a course or a launch in an afternoon, not a weekend
  • You want your members to get smart, on-brand answers without paying for a separate AI tool
  • You're done with seven SaaS bills and zero integrations
  • You'd rather your AI work inside the same platform your business runs on
Probably not for you if…

You just want a chatbot button.

  • You only want AI to suggest headlines — you're happy doing the rest manually
  • You love your current Frankenstack and want to keep it
  • You need AI to do something Simplero doesn't (build a CAD model, write code for your SaaS, etc.)
  • You want a generic ChatGPT wrapper with no connection to your business data
  • You aren't ready to let AI write to your account — even with you watching

Questions we actually get.

Straight answers. No sales pitches.
Is Simplero Coach included, or does it cost extra?

Most AI features are included in your plan. Heavier AI workloads (lots of transcripts, very long generations) may use credits on top — we'll be transparent about that on the pricing page. There's no “AI add-on tier” hiding the actual product behind a paywall.

What is Coaching 3.0?

Coaching 1.0 was 1-on-1. Coaching 2.0 was group programs. Coaching 3.0 is group coaching augmented with AI — every call gets transcribed automatically, each student extracts the lessons that apply to their situation, and over time you build up a living profile of each client without any extra work. It's how coaching scales without losing depth.

Whose AI model are you using?

We use the best frontier models for each job — OpenAI, Anthropic, and others — and pick the right one for the task. You don't have to choose. We pay the bill. And we'll change providers when a better one shows up, without you having to do anything.

What happens to my data — and my members' data?

Your content and conversations don't train anyone else's model. We use providers that contractually don't retain or train on your data. Your members' chats with your bots are yours.

How is this different from just using ChatGPT?

ChatGPT doesn't know your business, your courses, your contacts, your sales, or your funnels. Simplero Coach does — because it lives inside the same platform. And it doesn't just give advice; it ships work directly into your account. ChatGPT is a brilliant intern in a different building. Coach is in the room.

How is this different from Kajabi's “AI co-founder”?

Kajabi's “co-founder” is functionally a chatbot that tells you which menu to click and writes copy you have to paste. It can't actually build a course, a funnel, or an automation in your account. Simplero Coach can — because we own the whole stack and we've let our AI write to it. A real co-founder builds with you. Theirs just bosses you around.

Do I have to be technical to use this?

No. The whole point is that you describe what you want in plain English. If you can write a text to a friend, you can use Simplero Coach.

Can I review what AI builds before it goes live?

Yes. Coach drafts inside your account; you review and edit before anything ships to customers. You stay in the driver's seat. Coach just does the heavy lifting.

Stop using AI that points.
Get one that ships.

14 days. Every feature unlocked. We'll help you migrate, answer questions in plain English, and won't charge you a dime if it's not a fit.

Try Simplero free for 14 days → Talk to a human →
Founded 2009 · Bootstrapped · Proud of it.