Kit does email.
We do everything email touches.
Kit (rebranded from ConvertKit in 2024) is an email tool. Powerful — but for the rest of your business, you're paying for a course platform, a community tool, a payment processor, a CRM, and Zapier to glue it all together. Simplero ships all of it in one platform, starting at $59/month.
Kit isn't your real cost.
Your stack is.
A typical Kit-based stack at 5,000 subscribers:
And then Kit raised prices in September 2025:
Kit also scales pricing linearly with your list size. Grow to 25K subscribers and you're looking at $199/month for email alone — still without courses, community, or payments. Simplero Scale is $149/mo with all of it included.
Kit ships email.
Everything else is up to you.
No native courses or memberships.
Kit lets you sell digital products and paid newsletters — not full courses, drip lessons, video lessons, quizzes, or member portals. For that, you're buying Kajabi, Teachable, or Thinkific on top. Simplero ships full course delivery natively on every plan.
No community, no CRM.
No discussion forums, no member-only spaces, no event calendar, no real CRM with deal stages, segments, or sales pipelines. On Simplero, all of this is included — and it talks to your email and your courses without Zapier.
Pricing scales with your success.
Kit charges by subscriber count. The bigger your list, the higher your bill — every month, forever. Simplero pricing is by plan, not list size. Grow to 100K subscribers on Scale and your bill stays the same.
Kit + Kajabi + Stripe + Circle + Vimeo + Zapier = 5–6 tools, 5–6 logins, 5–6 places things break.
Simplero replaces all of them. One platform. One invoice. $59/month.
In their own words.
“After 12 years, Kit (formerly ConvertKit) subscription prices are increasing. Creator plan (monthly) was $29, now $39 for 1k subscribers. That's a ~35% jump for the entry plan.”
“The September price increase is the elephant in the room.”
“ConvertKit is a fraudulent company with really poor business practices that fails at communicating their pricing. At one point you might be asked to upgrade to a $49 plan which then shows up as $29 on the billing page, which later shows up as $79 when you go to cancel, only for them to let you know it's actually $129.”
“This has been the worst email and webinar/masterclass platform I have ever used. The day of my event, they restricted my account without warning. At least 10 people told me they had registered, yet none received a confirmation email or the class link.”
“I'm so frustrated with email options. I just want a straightforward email service that allows me to manage forms, send newsletters, and run scheduled campaigns — from one account — without buying multiple products from various companies.”
“Kit's pricing scales linearly as your list grows. The Creator plan costs $39 for 1,000 subscribers, $199/month at 25,000, $619/month at 95,000. The free plan is generous — but that's where the value stops once you outgrow it.”
Side by side.
No spin.
| Kit (formerly ConvertKit) | Simplero | |
|---|---|---|
| Plans available | Newsletter Free (up to 10,000 subs) · Creator from $39/mo · Creator Pro from $79/mo | Starter $59/mo · Scale $149/mo · Skyrocket $249/mo |
| How pricing scales | By subscriber count — Creator goes from $39 (1K) → $99 (5K) → $199 (25K) → $619 (95K). Linear increase forever. | By plan, not list size. Same Scale price at 1K or 100K subscribers. |
| Transaction fees | Built-in commerce features take a fee on sales (varies by plan) | 0% on every plan, every processor, every sale |
| Email marketing | ✓ This is what Kit does well — broadcasts, sequences, tags, segments | ✓ Full email + automations + segmentation + deliverability tools on every plan |
| Courses | — No native course platform. Sells digital products / paid newsletters only. | ✓ Full course delivery: drip, modules, video, quizzes, certificates, member portal |
| Community / forums | — No community features | ✓ Community forums, member-only spaces, events on every plan |
| Video hosting | — No native video hosting | ✓ Native video hosting on every plan |
| CRM | Subscriber tagging only — no deal stages, no pipeline, no sales view | ✓ Full native CRM with pipelines, segments, contact history |
| Affiliate program | — No affiliate management | ✓ On Scale and Skyrocket plans |
| Automations | ✓ Visual automation builder (one of Kit's best features) | ✓ Native automations triggered by purchases, course progress, tags, behavior |
| AI features | Limited — some AI subject lines and content suggestions | AI transcripts & subtitles, AI-enhanced search, custom AI bots, Simplero.coach AI coaching |
| Tools you still need on top | Course platform, payment processor, community tool, video host, Zapier — $150–$300/mo on top of Kit | None. Everything is in the platform. |
| Pricing history | September 2025: prices raised ~35% on Creator plan. After 12 years stable. | Haven't raised prices in years while dramatically improving the product. |
| Support | Mixed reports — multiple Trustpilot complaints about billing, account restrictions during launches, and unresolved issues | Real humans answer fast. 232 of 289 testimonials mention support. |
| Company | VC-backed (Series A, $5M, 2018). Major rebrand 2024 (cost ~$360K). Founder Nathan Barry. | Founded 2009. Bootstrapped. Profitable. Independent. 17 years, no outside investment. |
Kit's free plan (up to 10K subscribers) is genuinely generous — but it has only one welcome sequence, no advanced automations, and still requires you to bolt on a course platform, community tool, and payment processor for an actual business.
Best email tool isn't
best business platform.
Your business isn't an email list. It's an email list plus courses, community, payments, automations, video lessons, and a place to keep contacts. On Kit you assemble all of that yourself across 5–6 tools. On Simplero, the email lives next to everything else — in one platform, talking to itself.
Kit charges by subscriber count. Simplero doesn't. The same Simplero plan covers 5K or 50K or 500K subscribers — your bill stays flat as your list grows. That difference compounds dramatically over the years you'll be running this business.
Kit is VC-backed, just rebranded for ~$360K, and raised prices ~35% on Creator plans in September 2025 after 12 years stable. Simplero has been bootstrapped and profitable since 2009. We answer to customers, not a board. We've never had to raise prices to satisfy investors.
Founded 2009 · Bootstrapped · Proud of it.
What Simplero
customers say.
“I scored 12 platforms on a spreadsheet. Simplero won. I have never worked with a software company whose support team is fast, courteous, and knows what they're talking about.”
“When I found Simplero, it literally changed my life. I migrated my entire business and never looked back. My income tripled, quadrupled in the last six years.”
“I ended up paying my annual plan for Simplero in what I was paying for one month of all my subscriptions. And I had it just in one place.”
“Over the years Simplero has become increasingly easier to use. What I love most is access to personal professional support. There are no chatbot-gates you have to get through to get support from an actual human.”
Simple, honest
pricing.
Starter
$59 /mo
billed annually · or $70/mo monthly
10 products, 10 courses, 2 sites, 500 contacts. Email, courses, payments, website, automations — all in one place from day one. 0% transaction fees.
Choose StarterScale ✦
$149 /mo
billed annually · or $179/mo monthly
Unlimited products, courses, and sites. Affiliates, help desk, upsells, text messages, API. Where most growing businesses land. 0% transaction fees.
Choose ScaleSkyrocket
$249 /mo
billed annually · or $299/mo monthly
Everything in Scale plus unlimited storage, AI transcripts, AI bots, split testing, sales pipelines. The full power of the platform. 0% transaction fees.
Choose SkyrocketAll plans include email delivery, video hosting, and zero transaction fees. Pay annually, save 17%.
Stop renting
5 tools.
14 days. Every feature unlocked. Email, courses, community, payments, CRM, automations, video hosting — in one platform. We'll help you migrate from Kit + Kajabi + Stripe + Circle + Vimeo + Zapier. One bill from now on.
Founded 2009 · Bootstrapped · Proud of it.
Make it simplero™
