Calvin Correli, Founder of Simplero, was a recent guest on the TechnologyAdvice Expert Interview Series. The series, which is hosted by TechnologyAdvice’s Josh Bland, explores a variety of business and technology landscapes through conversations with industry leaders.
In this episode, we discuss the tenets of being a successful business owner, the ideal target for Simplero, and the importance of free trials.
Below are Calvin Correli’s five biggest insights from the conversation.
1. Starting and running a business is all about commitment and belief in yourself.
Going out there and — if it's the first time you're creating a business for yourself — now you also need to market not just a product but yourself. You're claiming that you have something of value to other people and by implication, it feels like what you're saying is exactly that, "I am valuable." Then there's the technology and the software and understanding marketing. There's a lot of things going on.
2. Accept all of the emotions that come with being a business owner — the good and bad.
It's very easy to put your focus on bad things and you're kind of really scared about being out there and being seen. You create problems for yourself. What I see is the more that people can say, "Yes, there's going to be all kinds of emotions here. I'm going to be scared and I'm going to feel like a complete fake, or a loser, or idiot, or whatever. All this is going to happen but I'm just going to show up every day and do my work. I'm not going to give up; giving up is not an option here. I'm just going to keep at it, keep it simple, not give my authority away to other people.” Keep it easy. And then, before you know it, you are already succeeding. You have your first sale and then you have your second sale and then you are on your way.
3. Avoid shiny object syndrome.
A lot of people will be running after the next new thing, thinking, "I need to have this in order to be successful." It's a huge distraction from what's really, really required. I always like to focus on the timeless basics that are always going to work, and once you have that figured out, then you can go for the best marketing automation software.
4. The way entrepreneurship works involves the founder and the company becoming very quickly intertwined.
For me, the learning curve this year has to do with building a team and working with people. Before the beginning of this year, I've always just been a loner. I've been the one to hunker down and figure it out and do it myself — and I've had people working for me. I had a software consulting company at one point with about 13 people, but I just never cracked the code to make it really work for me.
5. Don’t be afraid to ask others for advice.
In January, this year I realized this is what I need to figure out. I spent months just studying and reading and asking people for advice to figure out how to get this team aspect working for me, so that I hired good people and I was a good leader for them. I was using my strengths and getting other people who had different strengths that would be a good match and all those things. That's really what's going on for me right now is that team-building. I'm happy to say that it was really, really working out. Now, I'm like, "I am not going to do anything in my business life without someone else to do it with."