Split Testing Broadcasts and Retargeting Your Leads

Deanna Buoniconti

By Deanna Buoniconti August 08, 2017

Join us for Office Hours!

We are excited that so many of you have been joining us for Office Hours! If you are a new Simplero customers, Office Hours is face to face time with us, answering questions about your account, using Simplero in general or specifics. These office hours are free and they're designed to be heavy on the Q&A - we want to get you the answers you need to get into action with your Simplero account. We had another great Office Hours yesterday and hope you'll join us next weeks with your great questions!

Office Hours are Mondays at 10am PST / 1pm EST / 7pm CEST and you can sign up for the date you want to attend right here!

Did you know you could do this?

Targeting leads based off their interaction with you or Retargeting your leads is a great way to drum up sales from warm leads. In Simplero we have a great way to do this automatically via our global triggers function. We have two great options for how to do this with step by step instructions. Read more here

Don't forget to read up on Lead Scores and how to track your customer and see what they are up to!

New Features in Simplero

This week we've added probably one of the most requested features to Simplero: A/B split testing of subject lines in broadcasts. Starting this week, you can now choose an alternative subject line to send out to a subset of your recipients for testing for a time period before the email is sent to everyone, and Simplero will automatically pick the best subject line based on open and click rates:

Split testing

This is all you need to do, and Simplero takes care of the rest. Neat, right? Do note that split testing only makes sense if you have a significant number of recipients, as the results will otherwise be statistically insignificant and half the time tell you the wrong thing instead of the right. So, if you have less than a couple of thousand recipient, don't fret too much about split testing. To those of you who do have a larger number of recipients, split testing can be a very powerful tool in your toolbox. We can't wait to hear what results you guys get from this!

Make it a great week!
—The Simplero Team